generated: '2026-08-14'
method: searched
source: https://thehog.ai/pricing
docs: https://thehog.ai/pricing
checked: '2026-08-14'
http_status: 200

model: usage-based
model_note: >-
  The Hog publishes no subscription tiers, no seats, and no feature gates. Every
  endpoint is metered at a flat published rate, quoted per 1,000 calls (or per match
  for enrichment). The pricing page states it plainly: "No tiers, no seats, no
  feature gates. Every endpoint is metered at a flat rate."
currency: USD

plan_count: 2
plan_count_note: >-
  Two commercial arrangements exist -- the self-serve metered plan and a
  contact-sales Enterprise arrangement. Neither is a feature tier; the metered rates
  below apply to the self-serve plan.

plans:
  - name: Metered (self-serve)
    price: 0
    price_model: pay-per-call
    currency: USD
    billing_period: monthly
    included_quota:
      calls: 500
      period: month
      scope: all endpoints combined
      note: >-
        "Every account gets 500 calls each month across all endpoints, refreshed
        each cycle -- no credit card required to start building."
      rollover: false
    overage: Metered at the published per-endpoint rates below.
    limits:
      spend_cap: >-
        Customer-set hard monthly limit. "When you reach it we stop the meter, so a
        runaway agent can never overspend."
      volume_discount: >-
        Applied automatically past 100,000 calls per month. No tier to negotiate and
        no plan upgrade required.
      rate_limits_ref: rate-limits/the-hog-rate-limits.yml
    billing_unit: >-
      One request to a metered endpoint is one call. The page states you only pay for
      calls that return successfully.
    signup: https://platform.thehog.ai/

  - name: Enterprise
    price: null
    price_model: contact-sales
    currency: USD
    billing_period: committed-use
    url: https://thehog.ai/enterprise
    included_quota: null
    overage: null
    note: >-
      "For teams with custom data, security, and volume needs." No numbers published.
    includes:
      - Custom data sources and dedicated capacity
      - SSO / SAML and role-based access controls
      - Security review, DPA, and compliance support
      - Committed-use pricing with volume discounts
      - Dedicated support and onboarding
      - Uptime SLAs and priority routing

usage_rates:
  unit: USD per 1,000 calls unless otherwise stated
  search:
    - item: Company search
      detail: Firmographics, tech stack, signals
      per_1k: 5.18
      rest: [searchCompanies]
    - item: People search
      detail: Role, seniority, company
      per_1k: 6.57
      rest: [searchPeople]
    - item: Web search
      per_1k: 3.29
      rest: [searchWeb]
    - item: Social search
      detail: X, Reddit, TikTok
      per_1k: 1.31
      rest: [submitSearch]
  enrichment:
    - item: Verified email
      pricing: pay per match
      per_unit: 0.065
      unit: email
      rest: [submitEnrichment]
    - item: Verified mobile
      pricing: pay per match
      per_unit: 0.39
      unit: mobile
      rest: [submitEnrichment]
  scraping:
    - item: Web scrape
      per_1k: 0.66
      rest: [scrapeWebPage, batchScrapeWebPages, crawlWebSite]
    - item: LinkedIn profile & company
      per_1k: 16.43
      rest: [getLinkedInProfile, getLinkedInCompany]
    - item: Social scrape
      detail: Instagram, TikTok
      per_1k: 0.99
      rest: [getInstagramProfile, getTikTokProfile]
    - item: Image deepfake detection
      per_1k: 8.13
      rest: [detectImageDeepfake]
  research:
    - item: Deep research
      detail: Multi-hop research with LLM reasoning
      pricing: metered
      from: 0.08
      unit: operation
      rest: [startDeepResearch]
  monitoring:
    - item: Monitor run
      per_1k: 1.31
      unit_label: checks
      rest: [runMonitorNow]

onboarding:
  self_serve: false
  status: waitlist
  observed: '2026-08-14'
  evidence: >-
    The pricing page and site header both carry "Our beta launch is full. Join the
    waitlist" with a "Join the waitlist" call to action in place of a signup button.
    The developer console at https://platform.thehog.ai/ remains reachable for
    existing accounts, but new self-serve signup is closed as of this check.

reconciliation:
  credits_vs_calls: >-
    The docs meter in "credits" (docs.thehog.ai/concepts/credits, and response fields
    creditsCharged / estimatedMaxCredits / meta.cost), while the public pricing page
    meters in "calls" at dollar rates. The Hog does not publish a credit-to-dollar
    conversion, so the two units cannot be reconciled from public material.
  ref: conventions/the-hog-conventions.yml

free_operations:
  - GET /api/health
  - GET /api/operations/{id}
free_operations_note: >-
  From the docs credits page -- health checks and operation polling are not charged.
  Docs also state re-attaching to an operation with get_operation consumes no extra
  credits.