specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Thumbtack
providerId: thumbtack
created: '2026-07-03'
modified: '2026-07-03'
reconciled: false
tags:
- Local Services
- Marketplace
- Home Services
- Leads
- Plans
description: >-
  Thumbtack's pricing applies to the marketplace, not to a public API price
  list (there is no self-serve API pricing page). Consumers use Thumbtack free
  of charge to find and message pros. Pros do not pay a subscription or listing
  fee; instead they pay per matched lead / customer opportunity ("Pay-per-Lead"),
  with dynamic per-lead prices set weekly by category, job size, market, and
  competition - commonly cited in the roughly $8-$150+ range depending on trade,
  with many services falling in an approximate $18-$75 range. Pros are only
  charged when a homeowner responds or a request is delivered, not for profile
  views. Partner Platform access (the Demand API and Pro API) itself is
  approval-gated and free to integrate; Thumbtack has not published a
  per-call or subscription fee for API usage - commercial terms for
  Supply/Demand Partner integrations are negotiated directly with Thumbtack.
notes: >-
  Per-lead prices are dynamic and vary by category, market, and week; no
  official master price list is published. API/partner-integration
  commercial terms are not published and are negotiated per partner
  agreement; verify directly with Thumbtack Partnerships during
  reconciliation.
sources:
- https://help.thumbtack.com/article/pay-for-leads
- https://help.thumbtack.com/article/set-lead-prices
- https://developers.thumbtack.com/
- https://press.thumbtack.com/announcements/thumbtack-launches-new-pro-api-to-help-service-professionals-grow-sustainably/
plans:
- id: thumbtack-consumer-free
  name: Consumer (Homeowner)
  type: free
  description: >-
    Browsing, searching for pros, and messaging/booking through Thumbtack
    is free for consumers. No subscription or per-request fee.
  entries:
  - label: Consumer Access
    name: consumer_access
    type: flat
    metric: account
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: free
    userMultiplied: false
  elements:
  - name: Pro Search
  - name: Project Requests
  - name: Messaging
  - name: Reviews
- id: thumbtack-pro-pay-per-lead
  name: Pro - Pay-per-Lead
  type: usage
  description: >-
    Service professionals pay only for matched leads / customer
    opportunities they receive or respond to. No mandatory sign-up or
    annual fee. Per-lead price is dynamic, set weekly per category,
    job size, market, and competition.
  entries:
  - label: Lead / Opportunity Price
    name: lead_price
    type: usage
    metric: leads
    limit: -1
    timeFrame: month
    geo: US/CA
    unit: 1
    price: dynamic, roughly $8-$150+ per lead depending on trade and market (see provider help center)
    userMultiplied: false
  elements:
  - name: Business Profile
  - name: Instant Match / Targeted Leads
  - name: Messaging with Customers
  - name: Reviews
- id: thumbtack-partner-integration
  name: Partner Platform Integration
  type: enterprise
  description: >-
    Demand Partner (marketplace) and Supply Partner (pro-tools) integrations
    with the Thumbtack API require approval via the developer portal's
    "Request Access" flow. No published self-serve price list; commercial
    terms (revenue share, referral fee, or flat agreement) are negotiated
    directly with Thumbtack per partnership.
  entries:
  - label: Partner Agreement
    name: partner_agreement
    type: flat
    metric: contract
    limit: -1
    timeFrame: year
    geo: global
    unit: 1
    price: negotiated with Thumbtack Partnerships
    userMultiplied: false
  elements:
  - name: Demand API Access
  - name: Pro API Access
  - name: Embeddable Widgets
  - name: OAuth 2.0 Credentials
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com