generated: '2026-08-13'
method: searched
source:
- https://www.thetradedesk.com/our-demand-side-platform
- https://open.thetradedesk.com/advertiser/docsApp/GuidesAdvertiser/api/doc/ApiPlatformGetStarted
- https://open.thetradedesk.com/seller/docsApp/GuidesSeller/opensincera/doc/OpenSinceraGetStarted
plan_count: 0
model: enterprise-contract
note: 'The Trade Desk publishes no pricing page, no plan tiers and no rate card. Platform access is a
  negotiated enterprise contract: the documented onboarding path is "provide your details to your Account
  Manager or Technical Account Manager", sign contract paperwork, and receive API credentials. The docs
  state plainly that "API services typically require a setup fee" and direct the reader to a Business
  Development or Client Services lead. Platform spend itself is a percentage-of-media model disclosed
  in TTD''s SEC filings (NASDAQ: TTD), not on a pricing page.'
plans: []
free_surfaces:
- name: OpenSincera API
  price: 0
  currency: USD
  description: Media telemetry over 400,000+ publishers, described by the provider as "provided free of
    charge by The Trade Desk". Self-serve signup with a company email address; bearer token from the profile
    page.
  signup: https://open.sincera.io/sign_up
  source: https://open.thetradedesk.com/seller/docsApp/GuidesSeller/opensincera/doc/OpenSinceraGetStarted
- name: Unified ID 2.0
  price: 0
  currency: USD
  description: Open-source identity framework governed by the IAB Tech Lab. Licensing terms at https://www.thetradedesk.com/legal/uid2licenses.
  source: https://unifiedid.com
quotas:
  note: Rate limits exist but no numeric quota is attached to any tier — see rate-limits/trade-desk-rate-limits.yml.