specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Trengo
providerId: trengo
created: '2026-06-20'
modified: '2026-06-20'
reconciled: false
tags:
- Customer Engagement
- Omnichannel
- Shared Inbox
- Messaging
- WhatsApp
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Trengo spend. Trengo bills a per-seat subscription (Boost,
  Pro, Enterprise) that bundles included users and a monthly/annual
  conversation allowance, plus usage-based overages for additional
  conversations, AI-powered conversations, and additional seats. The REST API
  is not separately metered; programmatic activity consumes the same
  conversation and seat pools as the inbox UI.
notes: >-
  Per-seat and per-conversation rates are published in EUR on the Trengo
  pricing page and vary by billing term and region; verify on reconciliation.
  WhatsApp/Meta conversation charges flowing through Trengo are governed by the
  underlying channel provider and may appear as pass-through costs.
sources:
- https://trengo.com/pricing
- https://trengo.com/api
- https://developers.trengo.com/docs/welcome
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Trengo
serviceCategory: Customer Engagement and Communications
billingModel:
  pricingCategory: Subscription-Plus-Usage
  billingFrequency: Monthly
  billingCurrency: EUR
  chargeCategories:
  - Subscription
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Trengo
  ServiceCategory: Customer Engagement and Communications
  ProviderName: Trengo
  PublisherName: Trengo
  InvoiceIssuerName: Trengo
  BillingCurrency: EUR
  ChargeCategory: Subscription
  PricingCategory: Subscription-Plus-Usage
meters:
- name: seats
  description: Active user seats, included up to the plan allowance then billed per additional user.
  unit: users
  aggregation: max
  dimensions:
  - account
  - plan
- name: conversations
  description: Conversations handled, included up to the plan allowance then billed per 100 overage.
  unit: conversations
  aggregation: sum
  dimensions:
  - account
  - plan
- name: ai_conversations
  description: AI-powered conversations, billed per conversation on top of the base plan.
  unit: conversations
  aggregation: sum
  dimensions:
  - account
  - plan
- name: channel_messages
  description: Outbound channel messages (e.g. WhatsApp templates) that may incur pass-through provider charges.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - channel
principles:
- name: Visibility
  description: Track seat count and monthly conversation volume against the plan allowance to anticipate overages.
- name: Allocation
  description: Tag teams, channels, and API tokens to map conversation and seat usage to internal cost centers.
- name: Optimization
  description: Right-size the plan tier to actual seats and conversation volume; reserve AI conversations for cases where automation deflects human handling.
- name: Accountability
  description: Assign owners per workspace and review conversation/seat overages monthly against budget.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com