generated: '2026-08-13' method: searched source: https://www.triplewhale.com/product-updates url: https://www.triplewhale.com/product-updates scheme: dated-product-updates current_version: v2 note: >- Triple Whale publishes product release notes, not an API changelog. Entries are dated, carry an availability state (General Availability / Limited Availability / Coming Soon) and a category — one of which is "APIs" — but they do not record endpoint additions, field changes or breaking changes at the contract level. No changelog exists on the developer docs host; readme.io pages carry an updatedAt timestamp per page instead. Recent window captured below; the live page is the source of truth. availability_states: [General Availability, Limited Availability, Coming Soon] categories: - Industry Benchmarks - Sonar - Operations add-on - Conversion add-on - Retention add-on - APIs - Accounts & Settings - Post-Purchase Survey - Customer Segmentation - Business Intelligence - Dashboard Templates - Integrations - Moby AI - Moby Agents - Moby Chat - Marketing Measurement entries: - date: '2026-07-28' category: Moby AI availability: General Availability title: Moby Actions for Media Buying summary: Moby connects to ad platforms and takes media buying actions on the user's behalf. breaking: false - date: '2026-07-28' category: Moby AI availability: General Availability title: Moby Automations summary: Recurring work on autopilot — morning reports, daily media-buying actions, weekly performance checks. breaking: false - date: '2026-07-28' category: Marketing Measurement availability: Coming Soon title: YouTube Attribution Breakout summary: View YouTube separately from other Google campaign types in attribution. breaking: false - date: '2026-07-28' category: Sonar availability: General Availability title: Sonar Optimize for Realize summary: Sonar Optimize extended to Realize for targeting and campaign optimization. breaking: false - date: '2026-07-28' category: Sonar availability: General Availability title: Sonar Optimize for ChatGPT Ads summary: Sonar Optimize extended to ChatGPT Ads. breaking: false - date: '2026-07-28' category: Sonar availability: General Availability title: Sonar Optimize for Reddit summary: Connect Reddit to Sonar Optimize and send conversion events server-side via CAPI. breaking: false - date: '2026-07-28' category: Moby AI availability: General Availability title: Moby Creative Studio summary: Edit creative and copy in Triple Whale, then test and publish without leaving the platform. breaking: false - date: '2026-07-28' category: Customer Segmentation availability: Beta title: Import Klaviyo Audiences (Beta) summary: Import Klaviyo segments into Triple Whale and sync updated audiences back to Klaviyo or other ad channels. breaking: false - date: '2026-07-28' category: Marketing Measurement availability: General Availability title: Expanded Global Coverage for TikTok in C&DV summary: Broader international TikTok coverage, improved impression matching, additional historical data. breaking: false - date: '2026-07-28' category: Integrations availability: General Availability title: Walmart Connect Ads Integration summary: Walmart Connect performance data flows into Triple Whale. breaking: false - date: '2026-07-28' category: Business Intelligence availability: General Availability title: Triple Pixel Mobile SDK summary: >- Triple Pixel extended into mobile apps to capture behavior across web and app. Corresponds to the React Native, Swift and Android packages in packages/triple-whale-packages.yml. breaking: false additions: [mobile-sdk] - date: '2026-07-28' category: Industry Benchmarks availability: General Availability title: Ads Benchmarks in Attribution summary: Peer-group performance comparison surfaced on the Attribution page. breaking: false - date: '2026-07-28' category: Moby AI availability: General Availability title: Shopify Landing Pages summary: Build conversion-optimized landing pages with Moby and publish directly to Shopify. breaking: false - date: '2026-05-19' category: Sonar availability: Limited Availability title: Sonar Optimize Meta Attribution Passback Beta summary: Use Triple Whale first-party attribution data with Meta's Custom Attribution. breaking: false - date: '2026-05-19' category: Marketing Measurement availability: General Availability title: AppLovin Supported in Clicks & Deterministic Views Attribution summary: AppLovin added as a supported channel for verified view-through attribution. breaking: false - date: '2026-05-19' category: Marketing Measurement availability: General Availability title: Vibe Supported in Clicks & Deterministic Views Attribution summary: Vibe added as a supported CTV channel for deterministic view-through attribution. breaking: false - date: '2026-05-19' category: Marketing Measurement availability: General Availability title: Compass summary: Unified measurement bringing first-party attribution, MMM and incrementality into one Command Center interface. breaking: false - date: '2026-05-19' category: Moby AI availability: General Availability title: Moby 2 summary: Rebuilt AI layer that analyzes real-time e-commerce data and takes action. breaking: false - date: '2026-04-22' category: Moby AI availability: Limited Availability title: Moby 2 Early Access summary: Early access to the rebuilt Moby. breaking: false - date: '2026-04-22' category: Accounts & Settings / Marketing Measurement availability: General Availability title: Pixel Events Manager summary: Single view of pixel tracking with real-time event monitoring, hourly breakdowns and device segmentation. breaking: false - date: '2026-04-22' category: Integrations / Accounts & Settings availability: General Availability title: Updated Data Refresh Button summary: On-demand refresh across every integration with live progress. breaking: false - date: '2026-04-22' category: Accounts & Settings availability: General Availability title: Automated Pixel Installation for Headless & Custom Stores summary: >- Automates Triple Pixel installation on headless or custom storefronts. Corresponds to the @triplewhale/pixel-cli CLI in cli/triple-whale-cli.yml. breaking: false additions: [pixel-cli]