name: Triple Whale FinOps Framework
description: FinOps Framework FOCUS-aligned cost and usage data for Triple Whale
  e-commerce analytics and attribution platform API consumption.
version: '1.0'
url: https://www.triplewhale.com/pricing
provider: Triple Whale
currency: USD
billing_model: subscription
billing_interval: month
cost_allocation:
  - dimension: plan
    description: Primary cost driver is subscription plan tier (Free, Foundation,
      Automate, Enterprise).
    values:
      - name: Free
        unit_cost: 0
        currency: USD
      - name: Foundation
        unit_cost: 219
        currency: USD
        notes: Starting price; scales with GMV tier
      - name: Automate
        unit_cost: 749
        currency: USD
        notes: Starting price; scales with GMV tier
      - name: Enterprise
        unit_cost: 0
        currency: USD
        notes: Custom pricing; contact sales
  - dimension: gmv_tier
    description: Subscription price scales based on the brand's last 12 months gross
      merchandise value (GMV).
    notes: Exact GMV tier pricing brackets not publicly documented; higher GMV results
      in higher monthly subscription cost.
  - dimension: add_on
    description: Optional add-on modules billed separately on top of the base plan.
    values:
      - name: Retention Module
        unit_cost: 19
        currency: USD
        interval: month
      - name: Conversion Module
        unit_cost: 79
        currency: USD
        interval: month
      - name: Data Warehouse Sync
        unit_cost: 0
        currency: USD
        notes: Custom pricing
      - name: Compass (MMM/Incrementality)
        unit_cost: 0
        currency: USD
        notes: Included in Enterprise; custom pricing for lower tiers
      - name: Moby Concierge
        unit_cost: 0
        currency: USD
        notes: Custom pricing
usage_metrics:
  - metric: api_events_ingested
    description: Number of offline pixel events ingested via the Data-In API.
    unit: events
    rate_limit: 1000 per minute
    notes: High-volume ingestion should be paced to stay within the 1,000 events/minute
      limit.
  - metric: data_warehouse_sync
    description: Volume of data synchronized to external data warehouses (BigQuery,
      Redshift, Snowflake).
    unit: records
    notes: Requires Data Warehouse Sync add-on; pricing custom.
  - metric: sql_queries
    description: Custom SQL queries executed via the Data-Out API SQL editor.
    unit: queries
    notes: Included in Foundation and above; specific usage limits not publicly documented.
optimization:
  - recommendation: Start on Foundation plan and evaluate usage before upgrading to
      Automate.
  - recommendation: Use batch order ingestion endpoints to maximize efficiency within
      rate limits.
  - recommendation: Pace offline event ingestion to stay within the 1,000 events/minute
      rate limit to avoid throttling.
  - recommendation: Use separate API keys per environment (production, staging, development)
      for accurate cost attribution and security.
  - recommendation: Evaluate Data Warehouse Sync add-on only when direct SQL access
      or BI tool integration is needed.
  - recommendation: For multi-brand or agency scenarios, Enterprise plan with multi-brand
      reporting may provide better per-brand unit economics.