generated: '2026-08-13'
method: searched
source: https://www.triplewhale.com/pricing
plan_count: 4
name: Triple Whale Plans and Pricing
description: Pricing plans for Triple Whale e-commerce analytics and attribution platform.
  Pricing is tiered based on the last 12 months gross merchandise value (GMV) of
  the brand's business.
version: '0.1'
url: https://www.triplewhale.com/pricing
plans:
  - name: Free
    description: Real-time business snapshot with basic tracking and first/last-click
      attribution for brands getting started.
    price: 0
    currency: USD
    interval: month
    features:
      - Real-time business snapshot
      - Basic tracking
      - First/last-click attribution
      - Post-purchase survey
      - 12-month lookback
      - Up to 10 users
      - Founders Dash access
    api_access: false
  - name: Foundation
    description: Full multi-touch attribution, custom dashboards, SQL editor, and
      Moby AI operator for growing brands. Price varies by GMV tier.
    price: 219
    currency: USD
    interval: month
    price_notes: Starting price; scales with GMV tier
    features:
      - Multi-touch attribution
      - Custom dashboards
      - SQL editor
      - Segment builder
      - Moby AI operator
      - Unlimited lookback
      - Unlimited users
      - Data-In API access
      - Data-Out API access
      - 60+ integrations
    api_access: true
  - name: Automate
    description: Everything in Foundation plus automations, Moby Specialists, creative
      generation, and campaign actions with guardrails.
    price: 749
    currency: USD
    interval: month
    price_notes: Starting price; scales with GMV tier
    features:
      - Everything in Foundation
      - Automations
      - Moby Specialists
      - Creative generation
      - Campaign actions with guardrails
      - Data-In API access
      - Data-Out API access
    api_access: true
  - name: Enterprise
    description: Full platform access including Compass (MMM, incrementality testing,
      MTA), multi-brand reporting, SOC 2 Type 2 compliance, SSO, and dedicated success
      team.
    price: 0
    currency: USD
    interval: month
    price_notes: Custom pricing; contact sales
    features:
      - Everything in Automate
      - Compass (MMM, incrementality testing, MTA)
      - Multi-brand reporting
      - SOC 2 Type 2 compliance
      - SSO (Single Sign-On)
      - Dedicated customer success team
      - Data-In API access
      - Data-Out API access
      - Data Warehouse Sync
      - Full API suite access
    api_access: true
add_ons:
  - name: Retention
    price: 19
    currency: USD
    interval: month
  - name: Conversion
    price: 79
    currency: USD
    interval: month
  - name: Data Warehouse Sync
    price: 0
    currency: USD
    price_notes: Custom pricing
  - name: Compass
    price: 0
    currency: USD
    price_notes: Custom pricing; included in Enterprise
  - name: Moby Concierge
    price: 0
    currency: USD
    price_notes: Custom pricing