name: TripleLift FinOps
description: Financial operations guidance for teams integrating with TripleLift's
  programmatic advertising exchange and publisher APIs. TripleLift operates as an
  SSP/exchange with negotiated, volume-based pricing. There are no metered API call
  costs — costs are tied to advertising spend and publisher revenue share agreements.
costModel:
  type: Negotiated Enterprise / Revenue Share
  description: TripleLift does not charge per-API-call fees. Demand-side costs are
    driven by CPM (cost per thousand impressions) bids placed through the exchange.
    Supply-side revenue is based on publisher revenue share from filled impressions.
    All commercial terms are negotiated directly with TripleLift.
  billingTypes:
    - name: CPM-Based Advertising Spend (Demand Partners / Buyers)
      description: DSPs and buyers pay on a CPM basis for impressions won in the
        TripleLift auction. No platform fee is publicly disclosed; pricing is embedded
        in the auction mechanics and any applicable managed service fees.
    - name: Publisher Revenue Share (Supply Partners)
      description: Publishers receive a negotiated revenue share percentage of cleared
        CPM for inventory sold through TripleLift. Revenue share terms are established
        in the publisher partnership agreement.
    - name: Deal-Based Pricing (Private Marketplace / PMP)
      description: Private marketplace deals and preferred deals are negotiated between
        buyers and TripleLift/publishers. Deal IDs are activated through DSP platforms
        (e.g., DV360 Seller API). Floor prices and terms are set per deal.
costOptimization:
  - strategy: Bid Filtering Configuration
    description: Demand partners should configure bid request filters in the DSP UI
      to receive only relevant inventory, reducing wasted processing on non-competitive
      requests and improving win rates.
  - strategy: Sandbox Environment Testing
    description: Use the sandbox environment (sand-bidder.triplelift.net) to validate
      integrations before production to avoid spend on misconfigured campaigns.
  - strategy: Production Ramp During Business Hours
    description: TripleLift recommends ramping new production integrations during
      US Eastern business hours to allow monitoring and fast issue resolution, reducing
      potential wasted spend from misconfigured bidders.
  - strategy: Creative Pre-Validation
    description: Leverage TripleLift's automatic creative validation upon bid submission
      to avoid bid rejections due to non-compliant assets, improving fill rates and
      spend efficiency.
  - strategy: Native Asset Compliance
    description: Ensure all native ad assets (title ≤75 chars, description ≤200 chars,
      advertiser name ≤25 chars, logo ≥25px) comply with specifications before campaign
      launch to prevent creative rejections that waste budget.
  - strategy: Deal ID Activation via DSP Seller APIs
    description: Activate TripleLift deals directly through DSP Seller APIs (e.g.,
      DV360) to streamline PMP deal setup and reduce manual configuration overhead
      that can delay campaign starts.
notes:
  - No publicly disclosed API access fees or subscription tiers
  - All financial terms require direct negotiation with TripleLift
  - Third-party estimates place managed service minimums at $5,000/month but these
    are not officially confirmed by TripleLift
  - For official pricing and commercial terms contact triplelift.com/contact-us/