name: TripleLift Plans and Pricing
description: >-
  TripleLift publishes no pricing page, no plan tiers, no rate card and no self-serve
  signup. Every route to an API credential runs through a partnership agreement
  negotiated with a TripleLift representative. The only "pricing" surface on
  triplelift.com is a contact form. plan_count is 0 by design: the two entries below
  describe published ACCESS PATHS, not purchasable plans.
generated: '2026-08-12'
method: searched
source: https://triplelift.com/contact-us/
pricing_page: none
self_serve: false
free_tier: false
trial: false
public_pricing: false
plan_count: 0
commercial_model:
  demand_side: >-
    CPM-based media spend transacted through the auction. No published platform fee,
    no published API access fee.
  supply_side: >-
    Negotiated revenue share of cleared CPM on filled impressions. Terms set in the
    publisher partnership agreement.
  api_metering: >-
    None. API access is not metered or billed separately; it is an entitlement of the
    partnership. The Reporting API's 1,000-requests-per-day cap is a technical quota,
    not a billing tier — there is no published way to buy more.
access_paths:
  - name: Demand Partner Integration
    audience: DSPs and buyers
    url: https://triplelift.com/contact-us/
    price: negotiated
    surfaces:
      - TLX server-to-server OpenRTB endpoint (https://tlx.3lift.com/s2s/auction)
      - User-sync endpoints on eb2.3lift.com
      - TripleLift Platform (https://app.triplelift.com)
    credential: supplier_id / member id issued at onboarding
    documentation: https://docs.triplelift.com
    documentation_public: true
  - name: Supply Partner / Publisher Integration
    audience: publishers and supply partners
    url: https://triplelift.com/contact-us/
    price: negotiated
    surfaces:
      - TripleLift Reporting API (https://reporting-api.triplelift.net/graphql)
      - TripleLift Console (https://console.triplelift.com)
      - TripleLift CTV Console (https://console.triplelift.tv)
      - Prebid.js and Prebid Server adapters
    credential: X-API-Key plus JWT, self-issued from the Console once the account exists
    documentation: https://supply-docs.triplelift.com/reference/introduction
    documentation_public: true
notes:
  - >-
    Documentation is genuinely open — both docs sites, both llms.txt files and the
    full changelog are readable without a login. The wall is at credential issuance,
    not at the docs.
  - >-
    A previous round of this artifact listed an implementation cost of $2,000–$10,000
    sourced from third-party estimates, and a sandbox at sand-bidder.triplelift.net.
    The cost figure is not published by TripleLift and has been removed; the sandbox
    host no longer resolves (DNS failure, 2026-08-12) and no sandbox is described in
    the current documentation, so that claim has been removed too.
x-evidence:
  - url: https://triplelift.com/contact-us/
    http_status: 200
    fetched: '2026-08-12'
  - url: https://triplelift.com/pricing/
    http_status: 404
    fetched: '2026-08-12'