generated: '2026-08-30'
method: searched
source: >-
  https://www.truecar.com/ (consumer product, free to use), and a search of TrueCar's public
  surface plus the dealer portal at https://dealerportal.truecar.com/ for a published dealer
  or API rate card. No published plan table was found on any TrueCar host.
plan_count: 0
api_plans: 0
note: >-
  TrueCar publishes NO plans or pricing table of any kind, and there is no API to price.
  For consumers the marketplace is free - TrueCar earns from the dealer side, not the buyer.
  For dealers, TrueCar's commercial terms (a per-sale fee plus optional visibility/subscription
  add-ons) are negotiated through the dealer sales organisation and the dealer portal; no rate
  card, tier table, quota, or overage schedule is published at a public URL. The
  Retail Solutions and TrueCar Reach pages under dealerportal.truecar.com describe products,
  not prices. plan_count is therefore an honest zero, not a gap in this probe.
pricing_model: >-
  Consumer-free marketplace; dealer-side revenue via per-sale fees and subscription add-ons,
  priced under private commercial agreement.
plans: []
evidence:
- url: https://www.truecar.com/
  status: 200
  note: consumer product; no pricing or plans surface in the navigation or footer
- url: https://dealerportal.truecar.com/dealer/retail-solutions
  status: 403
  note: >-
    PerimeterX bot challenge answered instead of the page; the page is publicly indexed and
    describes dealer products, but publishes no prices