aid: truff
name: TRUFF
description: >-
  TRUFF is a Los Angeles-based luxury condiments company founded in 2017 by Nick Ajluni and Nick
  Guillen, known for its black-truffle-infused hot sauce and a pantry line that has grown to include
  truffle oil, pasta sauce, aioli, mayonnaise and salt. The brand began as a digitally-native
  direct-to-consumer business selling through its own storefront at truff.com and has since expanded
  into a multichannel food business carried in more than 20,000 retail stores including Whole Foods,
  Kroger, Publix and Target, alongside foodservice collaborations with restaurant chains. SKKY
  Partners took a significant minority stake in the company in November 2023. TRUFF is a consumer
  packaged goods manufacturer, not a software vendor: it publishes no developer portal, no OpenAPI,
  no SDKs and issues no API keys. It does, however, expose a live and completely unauthenticated
  agent commerce surface at shop.truff.com — a Universal Commerce Protocol (UCP) shopping service
  reachable over MCP, advertised in the store's own llms.txt and /.well-known/ucp, through which an
  agent can search the catalog, build a cart and complete a purchase. That surface is Shopify's
  platform-native UCP implementation running under TRUFF's merchant identity rather than something
  TRUFF engineered, and it is recorded here with that provenance.
url: https://raw.githubusercontent.com/api-evangelist/truff/refs/heads/main/apis.yml
image: https://storefront-direct-upload.s3.amazonaws.com/8ee9e03b-afe7-492e-aaba-bee247bf97b3/favicon.png
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enriched
specificationVersion: '0.20'
created: '2026-08-30'
modified: '2026-08-30'
tags:
- Company
- Consumer Packaged Goods
- Food and Beverage
- Condiments
- Direct to Consumer
- Retail
- E-Commerce
- Agentic Commerce
- Universal Commerce Protocol
- Shopify
tags_raw:
- Company
- Consumer Packaged Goods
- Food and Beverage
- Condiments
- Direct to Consumer
- Retail
- Ecommerce
- Agentic Commerce
- Universal Commerce Protocol
- Shopify
apis:
- aid: truff-ucp-shopping-mcp
  name: TRUFF Store UCP Shopping API
  description: >-
    The agent-facing commerce surface for TRUFF's online store. A Model Context Protocol endpoint at
    https://shop.truff.com/api/ucp/mcp implements the Universal Commerce Protocol dev.ucp.shopping
    service (version 2026-08-25, with 2026-04-08 and 2026-01-23 still supported) and answers
    unauthenticated with 13 tools covering catalog search and lookup, product detail, cart create /
    read / update / cancel, checkout create / read / update / complete / cancel, and order lookup.
    complete_checkout requires an idempotency key and, per the store's published agent instructions,
    contemporaneous buyer approval before payment. The implementation is emitted by the Shopify
    platform for every store on it; the endpoint, the merchant identity and the data are TRUFF's.
  humanURL: https://shop.truff.com/llms.txt
  baseURL: https://shop.truff.com/api/ucp/mcp
  tags:
  - MCP
  - Universal Commerce Protocol
  - Agentic Commerce
  - Catalog
  - Cart
  - Checkout
  - Order
  tags_raw:
  - MCP
  - Universal Commerce Protocol
  - Agentic Commerce
  - Catalog
  - Cart
  - Checkout
  - Orders
  properties:
  - type: MCPServer
    url: mcp/truff-mcp.yml
  - type: ToolCrosswalk
    url: mcp/truff-tool-crosswalk.yml
  - type: Documentation
    url: https://shop.truff.com/agents.md
  - type: LLMsTxt
    url: llms/truff-llms.txt
  - type: WellKnown
    url: well-known/truff-well-known.yml
  - type: Authentication
    url: authentication/truff-authentication.yml
  - type: Conventions
    url: conventions/truff-conventions.yml
  - type: Idempotency
    url: conventions/truff-conventions.yml
  - type: Conformance
    url: conformance/truff-conformance.yml
  - type: RateLimits
    url: rate-limits/truff-rate-limits.yml
  - type: Lifecycle
    url: lifecycle/truff-lifecycle.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.truff.com/
- type: About
  url: https://www.truff.com/pages/about-us
- type: Blog
  url: https://www.truff.com/blogs/the-sauce
- type: Support
  url: https://www.truff.com/pages/contact-us
- type: HelpCenter
  url: https://www.truff.com/pages/faqs
- type: TermsOfService
  url: https://www.truff.com/pages/terms-of-service
- type: PrivacyPolicy
  url: https://www.truff.com/pages/privacy-policy
- type: Documentation
  url: https://shop.truff.com/agents.md
- type: MCPServer
  url: mcp/truff-mcp.yml
- type: ToolCrosswalk
  url: mcp/truff-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/truff-llms.txt
- type: WellKnown
  url: well-known/truff-well-known.yml
- type: OpenIDConnect
  url: well-known/truff-openid-configuration.json
- type: Authentication
  url: authentication/truff-authentication.yml
- type: Conventions
  url: conventions/truff-conventions.yml
- type: Idempotency
  url: conventions/truff-conventions.yml
- type: Conformance
  url: conformance/truff-conformance.yml
- type: RateLimits
  url: rate-limits/truff-rate-limits.yml
- type: Plans
  url: plans/truff-plans-pricing.yml
- type: Lifecycle
  url: lifecycle/truff-lifecycle.yml
- type: DomainSecurity
  url: security/truff-domain-security.yml
x-enrichment:
  date: '2026-08-30'
  status: enriched
  artifacts_added: 15
  pass: local-v1