aid: trufla
url: https://raw.githubusercontent.com/api-evangelist/trufla/refs/heads/main/apis.yml
name: Trufla
kind: company
description: >-
  Trufla Technology is a Calgary, Alberta insurtech that builds digital
  distribution software for independent property and casualty insurance
  brokerages, serving 300+ brokerages primarily across Canada with some UK
  clients. Founded in 2018 by Sherif Gemayel out of Sharp Insurance's in-house
  tooling (SharpMobile plus the E-Method digital agency), Trufla sells a
  broker-channel suite rather than underwriting risk itself: truWeb for broker
  websites, SEO and digital marketing; truMarket, an insurance CRM with a
  "Quote Bind Issue" rating workflow, lead management, an app store and a
  marketplace; truMobile, a customer self-service app and broker portal with
  policy access, document delivery, claim reporting and a marketplace for
  auxiliary products such as travel, roadside and pet; DataHub with the Policy
  KPI Dashboard and AI Retention X-Ray; Trudi, an AI insurance assistant; and
  PolicyPro, a contracted back-office outsourcing service. Its API posture is
  entirely partner-gated and inbound. Trufla publishes no public developer
  portal and no self-serve API — developer.trufla.com, developers.trufla.com,
  docs.trufla.com and api.trufla.com do not resolve (NXDOMAIN), and every
  OpenAPI, Swagger, GraphQL and API-docs path probed on www.trufla.com returns
  404. Integration happens the way it does across the Canadian broker channel:
  through broker management system connectors (Acturis, Power Broker,
  Vertafore, Applied Epic/TAM), Salesforce, SEH Systems, telephony,
  e-signature and payment apps subscribed from the truMarket app store, and
  through a CSIO implementation step during onboarding. Trufla makes no
  reference to ACORD, AL3 or IVANS anywhere on its public site; CSIO — Canada's
  insurance data-standards body — is the standards seam here, and Trufla's own
  terms of service require the brokerage client to supply its own CSIO account
  and mailbox plus its own insurer contracts and APIs. What Trufla does publish
  machine-readably sits outside the developer surface entirely: an llms.txt at
  www.trufla.com/llms.txt that licenses AI summarization while forbidding
  training and pricing extraction, a SafeBase trust center at trust.trufla.com
  that names AWS as its sole subprocessor and no completed certification, dated
  per-product release notes, a GitHub organization at trufla-technology holding
  only forks, and one first-party npm package, the Angular JSON-Schema form
  library @trufla/ngx-tru-forms.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Insurance
- Canada
- Property and Casualty
- Insurtech
- Broker
- Agency Management
- CSIO
- Policy Administration
- Quote Bind Issue
- Digital Distribution
created: '2026-07-25'
modified: '2026-07-25'
specificationVersion: '0.19'
apis: []
common:
- type: TrustCenter
  url: security/trufla-trust-center.yml
- type: DomainSecurity
  url: security/trufla-domain-security.yml
- type: LLMsTxt
  url: llms/trufla-llms.txt
- type: Packages
  url: packages/trufla-packages.yml
- type: Components
  url: components/trufla-components.yml
- type: ChangeLog
  url: changelog/trufla-changelog.yml
- type: Lifecycle
  url: lifecycle/trufla-lifecycle.yml
- type: Conformance
  url: conformance/trufla-conformance.yml
- type: GitHubOrganization
  url: https://github.com/trufla-technology
- type: SourceCode
  url: https://github.com/trufla-technology
- type: Website
  url: https://www.trufla.com/
- type: About
  url: https://www.trufla.com/about-us/
- type: Products
  url: https://www.trufla.com/products/trumarket/
- type: Integrations
  url: https://www.trufla.com/products/trumarket/app-store/
- type: Partners
  url: https://www.trufla.com/resources/partners/
- type: Marketplace
  url: https://www.trufla.com/products/trumobile/marketplace/
- type: ChangeLog
  url: https://www.trufla.com/resources/release-notes/
- type: Blog
  url: https://www.trufla.com/blogs/
- type: BlogRSS
  url: https://www.trufla.com/feed/
- type: Support
  url: https://www.trufla.com/contact-us/
- type: SignUp
  url: https://www.trufla.com/request-a-demo/
- type: Careers
  url: https://www.trufla.com/careers/
- type: TermsOfService
  url: https://www.trufla.com/legal/terms-of-service/
- type: PrivacyPolicy
  url: https://www.trufla.com/legal/privacy-policy/
- type: AcceptableUsePolicy
  url: https://www.trufla.com/legal/acceptable-use-policy/
- type: Resources
  url: https://www.trufla.com/resources/
- type: CaseStudies
  url: https://www.trufla.com/resources/case-studies/
- type: Webinars
  url: https://www.trufla.com/resources/webinars/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com