vocabulary: name: TrustRadius Vocabulary description: >- Domain vocabulary and terminology for TrustRadius APIs and the B2B buyer intelligence platform, covering reviews, scores, categories, intent data, and buyer research concepts. version: "1.1.0" created: "2026-05-03" modified: "2026-08-14" generated: "2026-08-14" method: derived source: >- openapi/_original/trustradius-api-openapi.yml (provider-published OpenAPI 3.0.0 v1.1), https://apidocs.trustradius.com/docs/public-api/ZG9jOjQ1Mg-trust-radius-api, https://apidocs.trustradius.com/docs/public-api/ZG9jOjMzODE1NA-faq, https://solutions.trustradius.com/pricing/ note: >- Revised 2026-08-14 against the real provider-published contract. Four terms had been written against a scaffold specification and asserted field names, ranges and header casing the TrustRadius API does not use; they are corrected below and API-surface terms have been added. terms: - term: TrustRadius Score (trScore) definition: >- TrustRadius's weighted product quality score, returned by GET /product-scores as an object `trScore: {score, max}` rather than a bare number. Read `score` relative to the `max` the API returns with it — the contract does not fix the range, so do not hard-code one. It sits alongside a separate `starScore: {score, max}`. surfaced_by: product_scores tags: - Ratings - B2B Software Reviews - term: Verified Review definition: >- A software review that TrustRadius has confirmed came from an actual user of the product, typically through LinkedIn authentication or employer verification. Verified reviews are marked with a verification badge. tags: - Reviews - Trust - term: Product Slug definition: >- A URL-safe identifier for a software product on TrustRadius, visible in www.trustradius.com product URLs. It is the HUMAN key, not the API key: no TrustRadius endpoint accepts a slug except GET /product-ids, whose whole job is to exchange a slug for the opaque `_id` that every other endpoint requires. surfaced_by: product_ids_get tags: - Products - term: Category Slug definition: >- A URL-safe identifier for a software category on the TrustRadius website. It is a website concept only — the published API exposes no category endpoint and accepts no category parameter. Category context reaches the API solely as the aggregate denominators (totalCategoryPageViews / totalCategoryVisits / totalCategoryVisitors) on traffic report rows. tags: - Categories - term: Downstream Intent Data definition: >- Second-party intent signals generated from buyer behavior on the TrustRadius platform, including which accounts are viewing product profiles, comparing competitors, and reading reviews. Distinct from third-party intent data because the signal originates directly from TrustRadius user activity. tags: - Intent Data - Buyer Intelligence - term: Likelihood to Recommend definition: >- A rating dimension in TrustRadius reviews asking reviewers how likely they are to recommend the product to others, scored on a 1-10 scale. One of the most commonly cited dimensions in B2B buying decisions. tags: - Reviews - Ratings - term: Content Licensing definition: >- TrustRadius's TrustQuotes program that allows vendors to license and syndicate verified review content — quotes, ratings, and badges — for use in digital advertising, landing pages, and sales materials. tags: - Content Licensing - Marketing - term: Buyer Intelligence Platform definition: >- TrustRadius's core platform that aggregates verified in-depth reviews and intent signals to help B2B technology buyers make purchasing decisions and help vendors understand who is researching their products. tags: - Buyer Intelligence - Platform - term: Company Size definition: >- A reviewer attribute in TrustRadius indicating the size of the reviewer's company: small (1-50 employees), medium (51-500), large (501-5000), or enterprise (5000+). Used to filter reviews for peer-relevant comparisons. tags: - Reviews - term: Pros and Cons definition: >- Structured review sections in TrustRadius reviews where reviewers list the top advantages (pros) and disadvantages (cons) of the product. These structured fields support comparison and summarization use cases. tags: - Reviews - term: API Key definition: >- The single opaque authentication credential for the TrustRadius REST API, obtained from the Vendor Portal under Integrations > "Get API key", or from a TrustRadius Client Success Manager. Passed in the LOWERCASE `x-api-key` HTTP header on every request. There are no scopes, no OAuth, and no token exchange; entitlement to individual endpoints follows the vendor package, not the key. tags: - Authentication - term: Intent-Driven Leads definition: >- A TrustRadius product that delivers ICP-qualified prospects who are actively researching the vendor's category on TrustRadius, delivered as opted-in leads with verified business email addresses. tags: - Intent Data - Lead Generation - term: TrustQuote definition: >- A licensed excerpt from a published TrustRadius review, returned by GET /trustquotes. Carries the quote `text`, a link back to the source review (`review.url`) and its rating, the reviewer and their firmographics (`user`), an `isAnonymous` flag that must be honored before rendering any reviewer identity, and the tag ids/names used to place it. surfaced_by: trustquotes_get tags: - Content Licensing - Reviews - term: TrustQuotes for Web (TQW) definition: >- The self-serve embeddable widget a vendor builds in the Vendor Portal and installs as a JavaScript snippet. It renders review quotes with automatic styling and star ratings, one product per widget. The provider frames TQW and the TrustQuotes API as a choose-one decision: the widget when you want rendering handled, the API when you need multiple products or your own storage and design. GET /reports/syndication/tqw/pages reports widget performance. tags: - Content Licensing - Marketing - term: Tag Group definition: >- The container a TrustQuotes tag belongs to, carrying `id`, `name`, `type`, `sequence` and `scope`. `sequence` is the vendor's display order and `scope` distinguishes vendor-scoped tags from global ones. Retrieved with GET /tags. surfaced_by: tags_get tags: - Content Licensing - term: Visitor Insights definition: >- Identified-company reporting on who is viewing a vendor's TrustRadius profile — firmographics (name, SIC code, size, location, web and social handles) with visit counts, available at company level and page level. Enabled per product; GET /product-ids returns `isVisitorInsightsEnabled` so a client can check before calling. TrustRadius tags these operations "Legacy" in its own specification without marking them deprecated or naming a replacement. surfaced_by: [visitor_insights_report, visitor_insights_report_pages_get, account_details] tags: - Buyer Intelligence - Intent Data - term: Intent Activity Type definition: >- The closed set of buyer behaviours the intent stream reports — `click`, `download`, `like`, `view`. This is the only enumerated business domain in the published API, and it is what an agent or routing rule should branch on. Each activity also carries a `human_readable` display string and the `objects` it happened to. surfaced_by: intent_data tags: - Intent Data - term: Customer Voice Package definition: >- The packaged TrustRadius vendor subscription, listed at $30k per product per year with a multi-year discount available. Covers review sourcing and campaigns, embedded lead capture with CRM integration, the content license, QuoteFinder, competitive reporting and a dedicated CSM. API access is issued as part of it; category intent data, premium content, enterprise SSO and event support are separately-quoted add-ons. tags: - Pricing - Buyer Intelligence