{
  "$schema" : "http://json-schema.org/draft-04/schema#",
  "description" : "Representation of a new lead",
  "type" : "object",
  "additionalProperties" : false,
  "required" : [ "form_submission" ],
  "properties" : {
    "conversion" : {
      "description" : "Whether this lead should be marked as having converted or not.",
      "type" : "boolean"
    },
    "form_submission" : {
      "type" : "object",
      "additionalProperties" : false,
      "required" : [ "variant_id", "submitter_ip", "form_data" ],
      "properties" : {
        "variant_id" : {
          "description" : "The published page variant Id.",
          "type" : "string"
        },
        "submitter_ip" : {
          "description" : "Originating IP address of the lead.",
          "type" : "string"
        },
        "form_data" : {
          "description" : "Form fields and form values representing a lead.",
          "type" : "object"
        }
      }
    },
    "visitor_id" : {
      "description" : "Unbounce's internal visitor ID for tracking the lead.",
      "type" : "string"
    }
  }
}