specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Under Armour
providerId: under-armour
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-05'
reconciled: false
tags:
  - Fitness
  - Apparel
  - FinOps
  - FOCUS
description: 'FOCUS-aligned FinOps for Under Armour: B2B-only commerce / partner integrations under custom
  contracts; no public usage-meter or per-API price sheet.'
notes: Under Armour has no public developer portal or pricing surface. Meters and FOCUS columns are placeholders
  pending reconciliation against actual partner-contract invoices.
sources:
  - https://about.underarmour.com/en/contact/
  - https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Under Armour, Inc.
serviceCategory: Apparel / Commerce
billingModel:
  pricingCategory: Custom Contract
  billingFrequency: Per-Contract
  billingCurrency: USD
  chargeCategories:
    - Purchase
    - Refund
    - Adjustment
focusColumns:
  ServiceName: Under Armour Integration
  ServiceCategory: Apparel / Commerce
  ProviderName: Under Armour
  PublisherName: Under Armour, Inc.
  InvoiceIssuerName: Under Armour, Inc.
  BillingCurrency: USD
meters:
  - name: contract_term
    description: Active partner / commerce integration contract period
    unit: month
    aggregation: sum
principles:
  - name: Visibility
    description: Reconcile spend from partner-contract statements; Under Armour does not expose a public
      usage telemetry surface.
  - name: Allocation
    description: Allocate to the consuming line of business (DTC, wholesale, sponsorship) per the contract
      scope.
  - name: Optimization
    description: Re-scope contract on renewal based on actual order / data volume; consolidate retail
      partner connections where possible.
  - name: Accountability
    description: Commerce / partner-management owners review contract performance and renewal terms.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com