generated: '2026-08-13'
method: searched
source: https://www.unifygtm.com/pricing
checked: '2026-08-13'
currency: USD
model: per-seat subscription plus a consumable credit balance
plan_count: 4
note: >-
  Unify re-priced between this pass and the previous one. The earlier catalog note
  (a "Growth" plan from $1,000/month) no longer appears on the pricing page; the
  published ladder is now Free / Base / Pro / Business. Credits are the unit of
  consumption for data and actions, and LLM usage is billed out of the same credit
  balance rather than as a separate AI fee.
plans:
  - name: Free
    price: 0
    currency: USD
    billing_period: forever
    unit: workspace
    included_quota:
      credits: limited
      credit_note: "Pricing page says only \"Limited credits\"; no number is published."
      seats: 3
      mailboxes: 1 per seat
      records_per_search: 100
    overage: null
    overage_note: Credit top-ups are not available on Free.
    limits:
      llm_models: [GPT 5.4]
      salesforce: none
      hubspot: none
      website_intent: false
      product_usage_signals: false
      managed_mailboxes: false
      reporting: false
      open_api_and_webhooks: false
      sso: false
    includes:
      - AI outbound
      - 1.1B+ people and 65M+ companies
      - 40+ data sources
      - Multi-channel sequencing
      - Agentic chat
      - Prospecting and list building
      - Browser extension
    cta: Start with Free
  - name: Base
    price: 20
    currency: USD
    billing_period: month
    unit: seat
    positioning: Built for reps to put on their personal card.
    included_quota:
      credits: 800
      credit_period: month
      credit_allocation: per seat
      seats: unlimited
      mailboxes: 1 per seat
    overage:
      mechanism: one-time credit top-up
      shared_pool: true
      auto_renew: false
      rollover_months: 12
      price_published: false
    limits:
      llm_models: [GPT 5.4]
      salesforce: none
      hubspot: none
      website_intent: false
      product_usage_signals: false
      managed_mailboxes: false
      reporting: false
      open_api_and_webhooks: false
      sso: false
    includes:
      - Everything in Free
      - AI email copywriting
      - Ability to add credits
      - Job change and hiring signals
      - Phone and email enrichment
      - Unlimited seats
    cta: Start with Base
  - name: Pro
    price: 60
    currency: USD
    billing_period: month
    unit: seat
    most_popular: true
    positioning: For small teams with CRMs and more usage.
    trial:
      length_days: 14
      credit_card_required: false
      note: "\"Full access. No credit card required.\""
    included_quota:
      credits: 2400
      credit_period: month
      credit_allocation: per seat
    overage:
      mechanism: one-time credit top-up
      shared_pool: true
      auto_renew: false
      rollover_months: 12
    limits:
      llm_models: [GPT 5.4]
      salesforce: read-only
      hubspot: read-only
      website_intent: false
      product_usage_signals: false
      managed_mailboxes: false
      open_api_and_webhooks: false
      sso: false
    includes:
      - Everything in Base
      - HubSpot and Salesforce sync (read-only)
      - Slack notifications
    cta: Start 14-day free trial
  - name: Business
    price: null
    price_model: custom
    currency: USD
    billing_period: year
    unit: workspace
    positioning: Full-access plan for large teams or businesses. Custom pricing, billed annually.
    included_quota:
      credits: custom
      credit_allocation: per workspace
      credit_period: year
      seats: unlimited
      mailboxes: unlimited (managed)
    overage:
      mechanism: one-time credit top-up
      shared_pool: true
    limits:
      llm_models: [GPT 5.4, GPT 5.6]
      salesforce: read-write
      hubspot: read-write
      website_intent: true
      product_usage_signals: true
      managed_mailboxes: true
      managed_mailbox_price: 25 USD per mailbox per month
      open_api_and_webhooks: true
      sso: add-on
    includes:
      - Everything in Pro
      - Advanced models (GPT 5.6)
      - Website intent and product signals
      - Signal-triggered automations
      - Managed Gmail and Outlook mailboxes
      - Dialer (beta)
      - HubSpot and Salesforce sync (read-write)
      - All integrations
      - Sequence analytics, rep activity, signal analytics, pipeline attribution
      - Automated plays and team management
    cta: Contact Sales
api_access:
  gated_to: Business
  evidence: >-
    The plan-comparison table lists "Open API + webhooks" as available on Business
    only (a dash on Free, Base and Pro). The developer APIs documented at
    docs.unifygtm.com are therefore an enterprise-tier entitlement even though the
    OpenAPI documents themselves are served publicly and anonymously.
  impact: >-
    An agent or integrator can read every Unify contract without an account, but
    cannot obtain a working API key below the custom-priced Business plan.
credits:
  unit: credit
  definition: >-
    "Credits are the currency used to purchase different data points and actions in
    Unify. Most actions require 1-2 credits, but the value varies by provider."
  published_action_costs:
    - action: email enrichment
      average_credits: 1
      worst_case_credits: 10
    - action: phone enrichment
      average_credits: 4
      worst_case_credits: 20
    - action: web intent / technographic signals
      average_credits: 1
      note: Other signal sources are described as significantly higher; no per-source table is published.
  top_ups:
    available_on: [Base, Pro, Business]
    one_time: true
    auto_renew: false
    shared_pool: true
    rollover_months: 12
  hard_cap:
    enforced: true
    behaviour: >-
      When seat credits and the account pool are both exhausted, credit-consuming
      actions pause rather than charge; an in-product prompt offers a top-up or
      upgrade, and any automation already in flight finishes its current step
      before stopping.
  llm_billing: >-
    AI usage is billed out of the credit balance - the model cost is passed through
    with no separate AI fee or subscription.