vocabulary: provider: TelevisaUnivision (Univision Communications) description: >- Domain vocabulary for TelevisaUnivision, the world's leading Spanish-language media company. Covers streaming, advertising technology, content distribution, and audience data concepts used across the company's platforms and partner integrations. version: '2026-05-03' tags: - Media - Streaming - Advertising - Hispanic - Television terms: - term: ViX definition: >- TelevisaUnivision's flagship streaming service and the world's largest Spanish-language OTT platform, offering both free ad-supported (ViX Gratis) and premium subscription (ViX Premium) tiers with over 65,000 hours of content. tags: - Streaming - OTT - Product - term: ViX Gratis definition: >- The free, ad-supported tier of the ViX streaming service offering over 65,000 hours and 100+ FAST channels without a subscription fee. tags: - Streaming - AVOD - Free Tier - term: ViX Premium definition: >- The paid subscription tier of ViX with exclusive original series, movies, and live sports, available with and without ads. tags: - Streaming - SVOD - Subscription - term: FAST Channel definition: >- Free Ad-Supported Streaming TV channels hosted on ViX, providing a linear TV-like experience inside the streaming application. tags: - Streaming - FAST - Advertising - term: Uforia definition: >- The largest Spanish-language audio platform in the United States, operating 40 radio stations and streaming audio services targeting U.S. Hispanic audiences. tags: - Audio - Radio - Platform - term: TUDN definition: >- TelevisaUnivision Deportes Network — the leading Spanish-language sports television network in the United States, covering soccer, boxing, and major live events. tags: - Sports - Television - Network - term: Univision definition: >- The flagship U.S. Spanish-language broadcast television network, the #1 network among U.S. Hispanics with 59 owned and operated television stations. tags: - Television - Broadcast - Network - term: UniMás definition: >- A secondary U.S. Spanish-language broadcast television network operated by TelevisaUnivision, offering entertainment, sports, and novela programming. tags: - Television - Broadcast - Network - term: Galavisión definition: >- A U.S. Spanish-language cable television channel operated by TelevisaUnivision, specializing in telenovelas, sports, and news content. tags: - Television - Cable - Network - term: Household Graph definition: >- TelevisaUnivision's proprietary first-party data asset covering nearly 100% of U.S. Spanish-speaking households, validated by Truthset, used for audience targeting across advertising campaigns. tags: - Data - Advertising - Audience - term: Turnkey Segments definition: >- Pre-built, ready-to-activate audience segments (e.g., Parents of Young Children, Travel Enthusiasts) based on TelevisaUnivision's first-party data, available to advertisers for precision targeting campaigns. tags: - Advertising - Audience - Segmentation - term: Clean Room definition: >- TelevisaUnivision's privacy-safe data collaboration environment enabling advertisers to create custom audience segments, optimize campaigns, and derive insights without exposing raw personal data. tags: - Advertising - Data - Privacy - term: Addressable TV definition: >- Television advertising delivery that targets specific households or audience segments rather than broad demographic groups, enabled by TelevisaUnivision's first-party data infrastructure. tags: - Advertising - Television - Targeting - term: Programmatic Advertising definition: >- Automated, data-driven buying and selling of advertising inventory across TelevisaUnivision's digital and streaming properties, including ViX CTV inventory. tags: - Advertising - Programmatic - Automation - term: CTV (Connected TV) definition: >- Television content delivered via internet-connected devices (smart TVs, streaming sticks, set-top boxes), a primary advertising channel for ViX inventory. tags: - Advertising - Streaming - Television - term: OTT (Over-The-Top) definition: >- Content delivery over the internet, bypassing traditional cable or satellite providers; the distribution model for ViX and Univision NOW. tags: - Streaming - Distribution - Technology - term: Así Studios definition: >- TelevisaUnivision's brand studio specializing in Spanish-language advertising content creation, custom creative, and branded storytelling for advertisers targeting Hispanic audiences. tags: - Content - Advertising - Studio - term: Hispanic Insights definition: >- TelevisaUnivision's analytics and data platform providing advertisers with actionable insights about U.S. Hispanic and bilingual consumer behavior. tags: - Analytics - Data - Audience - term: N+ Univision definition: >- TelevisaUnivision's real-time global news platform offering breaking news, analysis, and multimedia content in Spanish. tags: - News - Digital - Platform - term: Univision NOW definition: >- TelevisaUnivision's over-the-top streaming service providing live and on-demand content from Univision, UniMás, TUDN, and Galavisión networks. tags: - Streaming - OTT - Platform - term: Telenovela definition: >- A Spanish-language serialized drama format central to TelevisaUnivision's content catalog, produced by Televisa in Mexico and distributed across U.S. networks and ViX. tags: - Content - Entertainment - Format - term: POSiBLE definition: >- TelevisaUnivision's financial resource platform supporting Hispanic entrepreneurs with business resources, education, and community connections. tags: - Platform - Community - Hispanic