name: Userflow FinOps
description: >
  FinOps Framework FOCUS-aligned cost and usage data for the Userflow product
  onboarding and adoption platform. Costs are driven primarily by monthly active
  users (MAUs) with additional charges for AI credits and overage MAU bundles.
specificationVersion: "1.0"
url: https://www.userflow.com/pricing
publisher: Userflow
currency: USD
billingPeriod: monthly
costDrivers:
  - name: Monthly Active Users (MAUs)
    description: >
      The primary cost driver. Each plan includes a baseline MAU allotment.
      Users who interact with any Userflow content (flows, checklists, surveys,
      announcements) within a billing period count toward the MAU total.
    unit: MAU
    metric: monthly_active_users
    tiers:
      - plan: Startup
        includedUnits: 3000
        overageUnit: 5000 MAUs
        overagePrice: 100
        billingCycle: monthly
      - plan: Startup (annual)
        includedUnits: 3000
        overageUnit: 5000 MAUs
        overagePrice: 100
        billingCycle: annual
      - plan: Pro
        includedUnits: 10000
        overageUnit: 5000 MAUs
        overagePrice: 100
        billingCycle: monthly
      - plan: Pro (annual)
        includedUnits: 10000
        overageUnit: 5000 MAUs
        overagePrice: 80
        billingCycle: annual
  - name: AI Credits
    description: >
      AI credits are consumed by Userflow's AI-powered features such as FlowAI
      Insights and the AI assistant. Each plan includes 100 credits per month.
      Additional credits can be purchased in 500-credit bundles.
    unit: credits
    metric: ai_credits_consumed
    tiers:
      - plan: Startup
        includedUnits: 100
        overageUnit: 500 credits
        overagePrice: 100
        billingCycle: monthly
      - plan: Startup (annual)
        includedUnits: 100
        overageUnit: 500 credits
        overagePrice: 80
        billingCycle: annual
      - plan: Pro
        includedUnits: 100
        overageUnit: 500 credits
        overagePrice: 100
        billingCycle: monthly
      - plan: Pro (annual)
        includedUnits: 100
        overageUnit: 500 credits
        overagePrice: 80
        billingCycle: annual
baseCosts:
  - plan: Startup
    monthlyCost: 300
    annualCost: 2880
    annualMonthlyCost: 240
    savings: 720
    savingsPercent: 20
  - plan: Pro
    monthlyCost: 850
    annualCost: 8160
    annualMonthlyCost: 680
    savings: 2040
    savingsPercent: 20
  - plan: Enterprise
    monthlyCost: 0
    annualCost: 0
    notes: Custom pricing — contact sales
costOptimizationTips:
  - description: Commit to annual billing to save approximately 20% vs monthly.
  - description: >
      Monitor MAU counts proactively to avoid unexpected overage charges;
      inactive or test users should be excluded from production environments.
  - description: >
      Use staging environments (available on Pro and above) to avoid counting
      test interactions toward production MAU totals.
  - description: >
      Review AI credit consumption regularly; unused credits do not roll over
      between billing periods.