generated: '2026-07-21'
method: derived
source: https://docs.liftoff.io/advertiser/campaign_management_api
note: >-
  Entity-relationship model derived from the documented Vungle/Liftoff advertiser
  API endpoints (Campaign Management + Reporting). No OpenAPI is published, so
  relationships are inferred from the documented URL structure and workflows.
entities:
  - name: app
    endpoint: /apps
    description: An app in the advertiser account; campaigns and events belong to an app.
  - name: campaign
    endpoint: /campaigns
    id_field: campaignId
    description: A user-acquisition (UA expansion) campaign targeting an app.
  - name: creative
    endpoint: /creatives
    id_field: creativeId
    description: An assembled ad creative built from uploaded assets, attached to campaigns.
  - name: asset
    endpoint: /assets
    id_field: assetId
    description: An uploaded media file (image or video) referenced when assembling creatives.
  - name: event
    endpoint: /apps/{appId}/events
    description: An in-app event definition associated with an app.
  - name: audience
    endpoint: /audiences
    description: A targeting audience available to campaigns.
  - name: report
    endpoint: /reports
    description: A generated campaign performance report over a time range with groupings/metrics.
relationships:
  - from: campaign
    to: app
    type: belongs_to
    via: appId
  - from: campaign
    to: creative
    type: has_many
    via: creativeId (attachment)
  - from: creative
    to: asset
    type: has_many
    via: assetId
  - from: event
    to: app
    type: belongs_to
    via: appId
  - from: report
    to: campaign
    type: references
    via: groupings/filters