name: Walnut Plans and Pricing
description: >-
  Walnut publishes three seat-based tiers, all billed annually. Two carry a list price; the
  enterprise tier does not. API access is the dividing line: "Demos API/MCP" appears only in the
  Scale column, so the Customer Data API and the MCP server are unreachable on Ignite and
  Accelerate at any volume. Each tier also carries an AI Credits allowance, which is the only
  other published numeric entitlement.
url: https://www.walnut.io/pricing
generated: '2026-08-13'
method: searched
source: https://www.walnut.io/pricing
created: '2026-06-13'
modified: '2026-08-13'
checked: '2026-08-13'
http_status: 200

currency: USD
billing_period: annual
billing_note: Both published prices are quoted "Per month, billed annually".
plan_count: 3
api_bearing_plan_count: 1
free_tier: false
trial: false
self_service_signup: false
signup_note: >-
  Every tier's call to action is "Book a demo" or "Request a quote". There is no self-service
  checkout, so even the list-priced tiers route through sales.

plans:
  - name: Ignite
    description: Best for teams starting their guided demo journey to drive qualified opportunities.
    price: 575
    price_display: $575
    currency: USD
    period: month
    billing: annual
    seats:
      editor: 3
      presenter: 3
    included_quota:
      ai_credits: 50000
    feature_count: 15
    apiAccess: false
    mcpAccess: false
    features:
      - Unlimited demos
      - Intuitive demo editor
      - AI-powered demo creation (StoryCapture AI, AI Mode)
      - Choose your own adventure Playlist
      - Demo analytics & engagement tracking
      - Marketing tool integrations (HubSpot, Marketo, Pardot)
      - CRM integrations (HubSpot, Salesforce)
    services:
      - Scaled success program
      - Campaign-specific onboarding sessions
  - name: Accelerate
    description: Best for teams creating tailored demos for diverse use cases with advanced analytics.
    price: 1550
    price_display: $1,550
    currency: USD
    period: month
    billing: annual
    most_popular: true
    seats:
      editor: 6
      presenter: 6
    included_quota:
      ai_credits: 100000
    feature_count: 25
    apiAccess: false
    mcpAccess: false
    features:
      - All Ignite features
      - Sandbox demos
      - Prospect personalization
      - Video overlays
      - Sales & Customer Hub Playlists
      - Advanced analytics & engagement tracking
      - AI-powered insights (InsightsAI)
      - Walnut Uncover (IP-to-company via ZoomInfo, Demandbase, 6sense or Clearbit)
      - Advanced Salesforce integration
      - SSO & SCIM
      - White-labeled brand experience
    services:
      - Dedicated CSM
      - 10 strategic onboarding & optimization hours
  - name: Scale
    description: Best for enterprises standardizing demo excellence across global teams.
    price: null
    price_display: Custom
    currency: USD
    period: null
    billing: annual (custom contract)
    seats:
      editor: custom
      presenter: custom
    included_quota:
      ai_credits: 200000
    feature_count: 30
    apiAccess: true
    mcpAccess: true
    features:
      - All Accelerate features
      - Digital Sales Rooms
      - Advanced Translations (up to 243 languages)
      - Demos API/MCP
    services:
      - Dedicated Strategic CSM
      - White-glove professional services
      - Quarterly business reviews & strategy sessions
    apiNote: >-
      Walnut describes the entitlement as "Demos API/MCP — Gain programmatic, self-service access
      to all your demo engagement data. Build custom reports, integrate with BI tools, or analyze
      demo performance alongside your other revenue metrics." In practice the API key itself is
      not self-service: it is issued once by an account representative and cannot be rotated by
      the customer.

api_access:
  gated: true
  gating_tier: Scale
  gating_note: >-
    The Customer Data API and the MCP server are Scale-only. There is no metered, pay-as-you-go,
    or per-call pricing for API usage — access is a contract term, not a line item, and no
    request quota or overage rate is published for it.
  overage: null
  metering: none

addOns:
  - Offline demos
  - White labeling
  - Advanced translations
  - Video overlays
  - Custom domains
  - Digital Sales Rooms
  - Sandbox demos

pricing_transparency:
  list_prices_published: 2
  custom_quote_required: 1
  api_pricing_published: false
  note: >-
    A developer evaluating the API cannot learn what it costs. The tier that carries it is the
    only tier without a published price.