aid: wayray
name: WayRay
description: >-
  WayRay AG was a Swiss deep-tech company, founded in 2012 by Vitaly Ponomarev and headquartered in
  Zurich, that developed holographic augmented-reality displays for the automotive industry — the
  Deep Reality Display, an embedded holographic optical element laminated into a vehicle windshield,
  paired with an AR rendering engine and the True AR SDK for building in-vehicle AR applications.
  The company raised roughly $140M from Porsche, Hyundai, Alibaba and others and shipped concept
  integrations with Pininfarina and Karma Automotive, but the Zurich probate court declared its
  bankruptcy effective 14 August 2023 and its assets have been in liquidation since. The marketing
  site at wayray.com remains standing as a static archive; the developer surface it once advertised
  (the True AR SDK download at wayray.com/sdk, a C++ toolkit with an emulator, simulator, docs and
  samples) now returns 404, and no public web API, OpenAPI, developer portal or package registry
  presence survives.
image: https://wayray.com/static/2908924d420a329dc51630aa0f385af1/d344a/meta_hero_d259289d3e.jpg
url: https://raw.githubusercontent.com/api-evangelist/wayray/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.20'
created: '2026-09-04'
modified: '2026-09-04'
position: Producing
tags:
- Company
- Automotive
- Augmented Reality
- Holographic Display
- Deep Tech
- Head-Up Display
- Switzerland
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://wayray.com/
- type: TermsOfService
  url: https://wayray.com/terms/
- type: PrivacyPolicy
  url: https://wayray.com/policy/
- type: Blog
  url: https://medium.com/@WayRay
- type: DomainSecurity
  url: security/wayray-domain-security.yml
- type: LLMsTxt
  url: llms/wayray-llms.txt
x-enrichment:
  date: '2026-09-04'
  status: minimal
  artifacts_added: 3
  pass: local-v3
x-coverage:
  state: none
  reason: defunct
  detail: >-
    WayRay AG was declared bankrupt by the Zurich probate court effective 2023-08-14 and is in
    liquidation; the static wayray.com archive is still served, but the True AR SDK download the
    company's own 2018 press release names at wayray.com/sdk now 404s, and no API, spec, or
    /.well-known document survives on any WayRay host.
  evidence:
  - url: https://wayray.com/sdk
    status: 404
  - url: https://wayray.com/press-releases/SDKlaunch/
    status: 200
  - url: https://wayray.com/openapi.json
    status: 404
  - url: https://wayray.com/.well-known/agent-card.json
    status: 404
  - url: https://api.github.com/orgs/wayray
    status: 404
  checked: '2026-09-04'