name: Wealthfront FinOps
description: Financial operations, cost management, and fee transparency for Wealthfront services.
url: https://www.wealthfront.com/pricing

advisory_fees:
  - service: Automated Investing Account
    fee: 0.25% annually
    calculation: Applied to total managed assets
    example: $15,000 balance = approximately $3.18/month
    url: https://www.wealthfront.com/pricing

  - service: US Direct Indexing
    fee: Included in 0.25% advisory fee
    minimum_balance: $100,000
    url: https://support.wealthfront.com/hc/en-us/articles/211005023-Wealthfront-s-US-Direct-Indexing

  - service: Smart Beta
    fee: Included in 0.25% advisory fee
    minimum_balance: $500,000
    url: https://research.wealthfront.com/whitepapers/smart-beta/

  - service: Stock Investing Account
    fee: No advisory or management fees
    trading_commissions: None
    minimum_balance: $1

  - service: Cash Account
    fee: No account fees
    apy_base: 3.30%
    apy_max: 4.20%
    fdic_coverage_individual: $8,000,000
    fdic_coverage_joint: $16,000,000
    url: https://www.wealthfront.com/cash

tax_optimization:
  - name: Tax-Loss Harvesting
    description: Automated daily tax-loss harvesting available to all investing accounts.
    fee_offset: Historically covers advisory fee more than 7x over for Classic portfolio clients
    minimum_balance: $0
    url: https://www.wealthfront.com/tax-loss-harvesting

  - name: Direct Indexing Tax Savings
    description: Stock-level tax-loss harvesting providing greater savings than ETF-only harvesting.
    minimum_balance: $100,000

company_financials:
  aum: $95 billion (as of May 2026)
  clients: 1.4 million+
  revenue_2025: $339 million
  net_income_2025: $123 million
  employees: 330
  ipo: "December 2025 (Nasdaq: WLTH)"
  ipo_raise: $485 million

atm_fees:
  reimbursement: Up to 2 ATM fees per month (up to $7.50 each)
  service: Cash Account debit card