# Vendor facets — Webflow. A visual site builder: it serves an llms.txt the customer uploads
# (never one it writes), and Webflow Cloud runs full-stack Next.js/Astro apps alongside a site,
# where a provider could host server code of its own. The Webflow MCP server is a builder tool
# for editing sites with agents — it gives a site's visitors' agents nothing and earns nothing.
vendor: webflow
name: Webflow
website: https://webflow.com
areas:
- hosting
registry_keys:
- webflow
rubric_schema_version: 0.22.0
generated: '2026-09-25'
features_refreshed: '2026-09-25'
basis: capability
summary: >-
  Webflow reaches the Kin Score only through what a customer brings: an uploaded llms.txt it serves at
  the domain root, and server code the customer deploys on Webflow Cloud. Both earn what the customer's
  own work earns. Webflow's MCP server and AI SEO/AEO tools help teams build and tune the site and put
  nothing on it that an agent-readiness check reads.
features:
- id: llms-txt-upload
  name: llms.txt upload
  description: >-
    The customer uploads an llms.txt file in site SEO settings; Webflow serves it at the custom domain's
    root (not the staging domain) and keeps it out of search indexes.
  source: https://webflow.com/updates/introducing-llmstxt
  tier: paid
- id: webflow-cloud
  name: Webflow Cloud
  description: >-
    Hosting for full-stack Next.js, Astro and Vite apps deployed from GitHub, mounted at a path of a Webflow
    site (my-site.webflow.io/my-app) or as an independent app.
  source: https://developers.webflow.com/webflow-cloud/intro
  tier: paid
- id: webflow-mcp
  name: Webflow MCP server
  description: >-
    Webflow's MCP server for building and managing sites from Claude, ChatGPT or Cursor — elements, styles,
    CMS, analytics, Cloud deploys.
  source: https://developers.webflow.com/mcp/reference/overview
  tier: all
- id: ai-seo-aeo
  name: AI SEO / AEO audits and fixes
  description: Webflow AI audits pages and generates alt text, meta titles and descriptions, and schema
    markup.
  source: https://webflow.com/updates/ai-seo-aeo
  tier: paid
maps:
- feature: llms-txt-upload
  check: llms_txt_published
  layer: composite
  provider_must: >-
    Write the file and upload it (UTF-8, under 100 KB), then publish to the custom domain. Webflow generates
    nothing — the credit is for the customer's writing.
  catalog_pass_rate: 0.351
  facet: discoverability
  points: 4
  baseline_pass_rate: 0.65
- feature: webflow-cloud
  check: mcp_server
  layer: agent_readiness
  grade: verified
  conditional: true
  condition: >-
    Only if the provider has an API or data to expose and writes and deploys an MCP server as a Webflow
    Cloud app — Webflow documents no MCP runtime or template; this is generic Next.js hosting under the
    site's path.
  note: >-
    A server the provider writes is its own and reaches `verified` when it answers the probe; the credit
    is not Webflow's.
  points: 12
  baseline_pass_rate: 0.22
earns_nothing:
- feature: webflow-mcp
  check: mcp_server
  why: It lets agents edit the site in Webflow; it is Webflow's server, not an MCP surface the site serves.
- feature: ai-seo-aeo
  check: json_ld_present
  why: Generated schema.org page markup is not a published JSON-LD context artifact.
out_of_reach:
  checks:
  - well_known_published
  - well_known_catalog
  - protected_resource_metadata
  - agentic_commerce
  - contract_present
  - agent_card
  note: >-
    We found no documented way to serve root .well-known documents from a Webflow site; Cloud apps mount
    under a site path, not the domain root.
surface:
  discoverability:
    reachable: 4.0
    total: 54
  agent_readiness:
    reachable: 12.0
    total: 139
hard_rule: >-
  A model, not a score. Adopting this vendor changes a provider's Kin Score only when the provider publishes
  the resulting artifacts on its own surface; nothing here writes a score, and no sponsorship or partnership
  can.
method: searched
source:
- https://developers.webflow.com/mcp/reference/overview
- https://developers.webflow.com/webflow-cloud/intro
- https://webflow.com/updates/ai-seo-aeo
- https://webflow.com/updates/introducing-llmstxt
measured:
  cohort:
    method: vendors-catalog.json detections (CNAME / header / URL shape / markup), never a name match
    detected: 1
    in_baseline: 0
  control:
    basis: providers earning contract_present + documentation_present + api_reference_present, minus the
      cohort
    n: 5216
  metric: >-
    cohort_pct / control_pct = mean share of the check's points earned (derived and platform credit weighted),
    x100
  measured_on: '2026-09-25'
  status: 'not measurable: 0 detected customers clear the baseline (need 20)'
simulation:
  simulated_on: '2026-09-25'
  rubric: 0.23.0
  population: providers publishing a contract (contract_present earned), replayable exactly
  providers: 8977
  providers_unreplayable: 987
  providers_moved: 4456
  conditional_rows: excluded (they depend on what the API already does)
  composite_lift:
    median: 0.0
    p75: 0.7
    p90: 0.8
    max: 0.8
    mean_among_movers: 0.7
  agent_readiness_lift:
    median: 0.0
    p75: 0.0
    p90: 0.0
    max: 0.0
    mean_among_movers: 0.0
  facet_lift_median_among_movers:
    discoverability: 7.4
  composite_band_moves:
    thin -> developing: 164
    emerging -> thin: 49
    developing -> strong: 49
    strong -> exemplar: 13
  agent_readiness_band_moves: {}
  method: >-
    each provider's own kin/checks file, the vendor's maps at their stated credit, the scorer's composite
    formula; from -> to, nothing written