specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Whippy
providerId: whippy
created: '2026-06-20'
modified: '2026-06-20'
reconciled: false
tags:
- Communication
- Messaging
- SMS
- Email
- Voice
- Campaigns
- Sequences
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Whippy spend. Whippy bills a fixed monthly subscription per
  plan tier that bundles a monthly message / SMS credit allocation, plus
  overage and carrier pass-through fees once the allocation is exhausted. Voice
  AI and certain channels carry their own usage rates. The largest cost drivers
  are credit consumption (SMS / MMS / email / fax volume), campaign and
  sequence send volume, and any voice AI minutes. Exact credit-to-message
  conversion and overage rates are sales-assisted and not reconciled here.
notes: >-
  Plan prices, included credits, overage rates, and voice pricing are subject
  to change; verify against the Whippy pricing pages and your order form during
  reconciliation.
sources:
- https://www.whippy.ai/pricing
- https://www.whippy.ai/whippy-credits
- https://www.whippy.ai/pricing/voice-ai-pricing
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Whippy
serviceCategory: Communication and Messaging
billingModel:
  pricingCategory: Subscription
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Subscription
  - Usage
  - Purchase
focusColumns:
  ServiceName: Whippy
  ServiceCategory: Communication and Messaging
  ProviderName: Whippy
  PublisherName: Whippy
  InvoiceIssuerName: Whippy
  BillingCurrency: USD
  ChargeCategory: Subscription
  PricingCategory: Subscription
meters:
- name: plan_subscription
  description: Fixed monthly subscription fee per plan tier.
  unit: months
  aggregation: sum
  dimensions:
  - account
  - plan
- name: message_credits
  description: Credits consumed by outbound SMS / MMS / email / fax against the plan allocation.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - channel
  - message_type
- name: credit_overage
  description: Credits consumed beyond the included monthly allocation, billed at overage rates.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - channel
- name: campaign_messages
  description: Messages sent through SMS campaigns, drawing on message credits.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - campaign
- name: sequence_messages
  description: Messages sent through automated sequences, drawing on message credits.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - sequence
- name: voice_ai_minutes
  description: Voice AI call minutes billed under Whippy voice pricing.
  unit: minutes
  aggregation: sum
  dimensions:
  - account
  - channel
principles:
- name: Visibility
  description: Track monthly credit burn per channel and campaign / sequence against the plan allocation.
- name: Allocation
  description: Map channels, campaigns, sequences, and API keys to internal teams and cost centers.
- name: Optimization
  description: Right-size the plan tier to expected credit volume; control campaign / sequence send volume to avoid overage; reserve voice AI for high-value workflows.
- name: Accountability
  description: Assign owners per channel / campaign; review credit consumption and overage monthly against budget.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com