# Wupima (Hook Mobile)

> Wupima, Inc. did business as Hook Mobile, a Virginia-based mobile social
> intelligence company backed by 500 Global (500 Startups). Its App Growth
> Engine (AGE) offered iOS/Android SDKs and an API for growing mobile app and
> game user bases through word-of-mouth SMS/MMS social invitations, device
> targeting, and conversion analytics. Founded by Terry Hsiao; active roughly
> 2010-2016. The company is DEFUNCT: no live website, developer portal, API,
> or packages remain.

Generated by the API Evangelist enrichment pipeline on 2026-07-21
(method: generated, from apis.yml + archival research; see sources below).

## Status

- wupima.com: dead (HTTP 403, S3 AllAccessDisabled); Wayback shows it live
  2007-2016, redirecting to hookmobile.com, gone by 2019.
- hookmobile.com: domain taken over by an unrelated squatter serving spam
  (HTTP 200 over plain HTTP only; HTTPS times out). Do not treat current
  content as Hook Mobile.
- GitHub org https://github.com/hookmobile: dormant, 0 public repos, last
  updated 2016.
- No packages found on npm or PyPI for "hookmobile" or "wupima".

## Historical product surface (archival, not live)

- App Growth Engine (AGE): viral SMS invitation engine for mobile, social,
  and game apps; iOS SDK, Android SDK, plug-in, and conversion analytics.
- Positioning: reduce user-acquisition cost via word-of-mouth SMS invites,
  device/network intelligence for targeting, app-store deep links.

## Sources

- https://web.archive.org/web/20130603194501/http://hookmobile.com/
- http://web.archive.org/cdx/search/cdx?url=wupima.com
- Live probes of hookmobile.com / wupima.com / github.com, 2026-07-21