vocabulary:
  name: Yoast Vocabulary
  description: >-
    Domain vocabulary for Yoast SEO covering search engine optimization concepts,
    metadata types, structured data, social sharing, and WordPress integration terms.
  provider: Yoast
  url: https://developer.yoast.com/
  created: '2026-05-03'
  modified: '2026-05-03'
  tags:
    - SEO
    - WordPress
    - Metadata

terms:
  - term: SEO
    definition: >-
      Search Engine Optimization. The practice of improving a website's visibility
      in organic (non-paid) search engine results through technical and content improvements.
    tags:
      - Core

  - term: Meta Description
    definition: >-
      An HTML attribute providing a brief summary of a web page. Displayed by search
      engines in search results as a snippet below the page title.
    tags:
      - Metadata

  - term: Canonical URL
    definition: >-
      The preferred URL for a web page when multiple URLs can access the same content.
      Specified using the <link rel="canonical"> tag to prevent duplicate content issues.
    tags:
      - Metadata
      - Technical SEO

  - term: Schema.org
    definition: >-
      A collaborative vocabulary for structured data markup on web pages. Yoast generates
      Schema.org JSON-LD structured data to help search engines understand page content
      and enable rich results.
    tags:
      - Structured Data

  - term: JSON-LD
    definition: >-
      JavaScript Object Notation for Linked Data. A lightweight Linked Data format
      used by Yoast to embed Schema.org structured data in web pages.
    tags:
      - Structured Data

  - term: Open Graph
    definition: >-
      A protocol that enables web pages to become rich objects in social media platforms.
      Yoast generates og: meta tags to control how pages appear when shared on Facebook,
      LinkedIn, and other platforms.
    tags:
      - Social Sharing

  - term: Twitter Card
    definition: >-
      A set of HTML meta tags that control how content appears when shared on Twitter/X.
      Yoast generates twitter: meta tags for summary, summary_large_image, app, and player cards.
    tags:
      - Social Sharing

  - term: Robots Directives
    definition: >-
      Instructions given to search engine crawlers via the <meta name="robots"> tag or
      X-Robots-Tag HTTP header. Common values include index/noindex and follow/nofollow.
    tags:
      - Technical SEO

  - term: Headless WordPress
    definition: >-
      An architecture where WordPress serves as a CMS backend (via REST API) while the
      frontend is built with a separate framework. The Yoast REST API is designed specifically
      for this use case.
    tags:
      - Architecture

  - term: XML Sitemap
    definition: >-
      A file listing a website's URLs to help search engines discover and index content.
      Yoast SEO automatically generates XML sitemaps for all post types and taxonomies.
    tags:
      - Technical SEO

  - term: Rich Results
    definition: >-
      Enhanced search result listings that include additional visual elements such as star
      ratings, breadcrumbs, or FAQ panels, enabled by Schema.org structured data.
    tags:
      - Structured Data

  - term: Breadcrumbs
    definition: >-
      A navigation aid showing a page's position in the site hierarchy. Yoast generates
      breadcrumb Schema.org markup to enable breadcrumb rich results in search.
    tags:
      - Navigation
      - Structured Data

  - term: WooCommerce SEO
    definition: >-
      A Yoast premium plugin that extends Yoast SEO specifically for WooCommerce product
      pages, category pages, and shopping-related structured data.
    tags:
      - E-commerce

  - term: Focus Keyword
    definition: >-
      The primary keyword or phrase a post or page is optimized for. Yoast SEO analyzes
      content and provides feedback on keyword usage in titles, descriptions, and body copy.
    tags:
      - Content Optimization

  - term: Readability Analysis
    definition: >-
      Yoast's content analysis feature that evaluates text for reading ease using the
      Flesch Reading Ease score, sentence length, passive voice, and transition words.
    tags:
      - Content Optimization

  - term: Local SEO
    definition: >-
      Optimization for location-based search queries. Yoast Local SEO adds business
      location, hours, maps, and LocalBusiness Schema.org markup.
    tags:
      - Local