aid: yotpo
url: https://raw.githubusercontent.com/api-evangelist/yotpo/refs/heads/main/apis.yml
name: Yotpo
kind: company
description: Yotpo is an eCommerce retention marketing platform offering Reviews &
  Ratings, Loyalty & Referrals, Subscriptions, and visual UGC. Each product exposes
  a documented REST API - the UGC/Reviews and Core APIs under api.yotpo.com (app key
  plus OAuth utoken) and the Loyalty & Referrals API under loyalty.yotpo.com (program
  GUID plus API key) - so merchants can sync orders, products, and customers and drive
  reviews, points, and redemptions programmatically. Yotpo's SMS & Email (SMSBump)
  products were discontinued on December 31, 2025.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- eCommerce
- Reviews
- Loyalty
- Retention Marketing
- UGC
created: '2026-06-25'
modified: '2026-06-25'
specificationVersion: '0.19'
apis:
- aid: yotpo:yotpo-reviews-ratings-api
  name: Yotpo Reviews & Ratings API
  tags:
  - Reviews
  - Ratings
  - UGC
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  properties:
  - url: https://apidocs.yotpo.com/reference/welcome
    type: Documentation
  - url: https://apidocs.yotpo.com/reference
    type: APIReference
  - url: openapi/yotpo-openapi.yml
    type: OpenAPI
  description: Retrieve, create, and moderate product reviews, ratings, bottom-line
    scores, and Q&A under api.yotpo.com/v1, authenticated with an app key and an OAuth
    utoken generated from the store secret.
- aid: yotpo:yotpo-loyalty-referrals-api
  name: Yotpo Loyalty & Referrals API
  tags:
  - Loyalty
  - Referrals
  - Points
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://loyaltyapi.yotpo.com/reference/welcome
  baseURL: https://loyalty.yotpo.com/api/v2
  properties:
  - url: https://loyaltyapi.yotpo.com/reference/welcome
    type: Documentation
  - url: https://loyaltyapi.yotpo.com/reference/authentication
    type: APIReference
  - url: openapi/yotpo-openapi.yml
    type: OpenAPI
  description: Manage loyalty customers, point balances, orders, redemptions, and
    referral links under loyalty.yotpo.com/api/v2, authenticated with a program GUID
    and API key.
- aid: yotpo:yotpo-sms-email-api
  name: Yotpo SMS & Email API
  tags:
  - SMS
  - Email
  - Marketing
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://apidocs.yotpo.com/reference
  baseURL: https://api.yotpo.com
  properties:
  - url: https://apidocs.yotpo.com/reference
    type: Documentation
  - url: openapi/yotpo-openapi.yml
    type: OpenAPI
  description: Legacy SMS & Email (SMSBump) marketing API for managing contacts,
    lists, and campaigns. Yotpo permanently discontinued its SMS and Email products
    on December 31, 2025; documented here for historical completeness.
- aid: yotpo:yotpo-ugc-visual-api
  name: Yotpo UGC & Visual API
  tags:
  - UGC
  - Visual
  - Galleries
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  properties:
  - url: https://apidocs.yotpo.com/reference/welcome
    type: Documentation
  - url: https://apidocs.yotpo.com/reference
    type: APIReference
  - url: openapi/yotpo-openapi.yml
    type: OpenAPI
  description: Surfaces user-generated content - review images, widget review data,
    and LLM-optimized content HTML - for galleries and on-site display, served from
    the UGC API under api.yotpo.com.
- aid: yotpo:yotpo-subscriptions-api
  name: Yotpo Subscriptions API
  tags:
  - Subscriptions
  - Recurring
  - eCommerce
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://core-api.yotpo.com/reference/create-subscription
  baseURL: https://api.yotpo.com/core/v3
  properties:
  - url: https://core-api.yotpo.com/reference/subscribers
    type: Documentation
  - url: https://core-api.yotpo.com/reference/create-subscription
    type: APIReference
  - url: openapi/yotpo-openapi.yml
    type: OpenAPI
  description: Creates and retrieves recurring subscriptions and subscribers, plus
    the underlying orders, products, and customers, through the Core API under
    api.yotpo.com/core/v3/stores/{store_id}, authenticated with an OAuth utoken.
- aid: yotpo:yotpo-webhooks
  name: Yotpo Webhooks
  tags:
  - Webhooks
  - Events
  - Notifications
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://core-api.yotpo.com/reference
  baseURL: https://api.yotpo.com/core/v3
  properties:
  - url: https://core-api.yotpo.com/reference
    type: Documentation
  - url: https://core-api.yotpo.com/reference/create-subscription
    type: APIReference
  - url: openapi/yotpo-openapi.yml
    type: OpenAPI
  description: Subscribes to and manages event webhooks (orders, reviews, fulfillments)
    via webhook subscriptions under api.yotpo.com/core/v3/stores/{store_id}/webhooks.
common:
- type: GitHubOrganization
  url: https://github.com/YotpoLtd
- type: LinkedIn
  url: https://www.linkedin.com/company/yotpo
- type: Website
  url: https://www.yotpo.com
- type: Documentation
  url: https://apidocs.yotpo.com/reference
- type: Plans
  url: plans/yotpo-plans-pricing.yml
- type: RateLimits
  url: rate-limits/yotpo-rate-limits.yml
- type: FinOps
  url: finops/yotpo-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com