vocabulary:
  name: Yum Brands Vocabulary
  description: >-
    Domain vocabulary for Yum! Brands covering restaurant technology, digital
    ordering, loyalty programs, and franchise operations across KFC, Pizza Hut,
    Taco Bell, and The Habit Burger Grill.
  version: '2026-05-03'
  tags:
    - Restaurants
    - Fast Food
    - Digital Ordering
    - Loyalty
    - Restaurant Technology

terms:
  # Core Brand Terms
  - term: Byte by Yum!
    definition: >-
      Yum! Brands' proprietary AI-driven restaurant technology SaaS platform
      that powers digital ordering, point-of-sale, kitchen operations, inventory
      management, and loyalty programs across all four brands globally.
    tags:
      - Platform
      - Technology

  - term: Zap
    definition: >-
      A digital transaction processed through the Byte by Yum! platform, used
      as a metric for measuring digital engagement across Yum! Brands
      restaurant portfolio.
    tags:
      - Metrics
      - Digital

  - term: Digital Ordering
    definition: >-
      Online and mobile app-based food ordering capability enabling customers
      to place orders for delivery, pickup, or dine-in through Yum! Brands'
      digital channels.
    tags:
      - Ordering
      - Digital

  - term: Franchise
    definition: >-
      An independently owned and operated restaurant location licensed to use
      Yum! Brands' brand trademarks, menus, and operating standards. Approximately
      90% of Yum! Brands' 63,000+ restaurants are franchise-operated.
    tags:
      - Operations
      - Business Model

  - term: Loyalty Program
    definition: >-
      A customer rewards system offering points, discounts, and exclusive offers
      to incentivize repeat visits at KFC, Pizza Hut, Taco Bell, and Habit
      Burger locations.
    tags:
      - Customer Engagement
      - Loyalty

  - term: Point of Sale (POS)
    definition: >-
      The integrated system used at Yum! Brands' restaurants to process customer
      orders, handle payments, and manage kitchen workflows, now powered by the
      Byte by Yum! platform.
    tags:
      - Operations
      - Technology

  - term: KFC
    definition: >-
      Kentucky Fried Chicken - one of Yum! Brands' global quick service
      restaurant chains specializing in fried chicken, operating in over 155
      countries.
    tags:
      - Brand
      - Restaurants

  - term: Pizza Hut
    definition: >-
      A global pizza restaurant chain under Yum! Brands, offering dine-in,
      delivery, and carryout across international markets.
    tags:
      - Brand
      - Restaurants

  - term: Taco Bell
    definition: >-
      A Mexican-inspired quick service restaurant brand under Yum! Brands,
      known for digital innovation and its Taco Bell Rewards loyalty program.
    tags:
      - Brand
      - Restaurants

  - term: The Habit Burger Grill
    definition: >-
      A fast-casual restaurant chain under Yum! Brands known for charburgers,
      acquired in 2020 to expand Yum! Brands' portfolio.
    tags:
      - Brand
      - Restaurants

  - term: Digital Transaction
    definition: >-
      Any customer order placed through digital channels (app, web, kiosk)
      rather than traditional in-person at-counter ordering.
    tags:
      - Metrics
      - Digital

  - term: Kitchen Operations
    definition: >-
      Technology systems for managing food preparation workflows, order queuing,
      and kitchen display systems within a Yum! Brands restaurant.
    tags:
      - Operations
      - Technology

  - term: Menu Management
    definition: >-
      Centralized digital control of menu items, pricing, availability, and
      localization across franchise locations and digital ordering channels.
    tags:
      - Operations
      - Digital

  - term: Delivery Optimization
    definition: >-
      AI-driven tools for optimizing food delivery routing, timing, and
      third-party delivery partner integrations.
    tags:
      - Delivery
      - Logistics

  - term: Labor Management
    definition: >-
      Workforce scheduling, time tracking, and team member management tools
      integrated within the Byte by Yum! platform.
    tags:
      - Operations
      - Human Resources

  - term: Inventory Management
    definition: >-
      System for tracking ingredient levels, managing supply orders, and
      reducing food waste across Yum! Brands restaurant locations.
    tags:
      - Operations
      - Supply Chain