vocabulary:
  name: Yum China Vocabulary
  description: >-
    Domain vocabulary for Yum China Holdings covering restaurant operations,
    digital loyalty, Super App platform, and food technology in mainland China.
  version: '2026-05-03'
  tags:
    - Restaurants
    - China
    - Digital Ordering
    - Loyalty
    - Food Technology

terms:
  # Core Brand Terms
  - term: Super App
    definition: >-
      Yum China's integrated mobile application ecosystem combining digital
      ordering, loyalty points, AI recommendations, and customer engagement
      across KFC and Pizza Hut brands in mainland China.
    tags:
      - Platform
      - Digital

  - term: Super Brain
    definition: >-
      Yum China's AI-powered operational intelligence platform that leverages
      data from across the restaurant network to support store manager
      decision-making, demand forecasting, and supply chain optimization.
    tags:
      - AI
      - Operations
      - Technology

  - term: KCOFFEE
    definition: >-
      KFC China's specialty coffee brand operating as a cafe-within-a-store
      concept, scaled to over 1,300 locations by 2025, offering premium
      beverages to KFC customers in China.
    tags:
      - Brand
      - Beverage

  - term: Loyalty Members
    definition: >-
      Registered members of Yum China's digital loyalty programs across KFC
      and Pizza Hut. As of early 2026, the combined membership exceeds 590
      million users.
    tags:
      - Loyalty
      - Customer Engagement

  - term: Little Sheep
    definition: >-
      A hot pot restaurant brand operated by Yum China, offering traditional
      Chinese hot pot dining experiences across China.
    tags:
      - Brand
      - Restaurants

  - term: Huang Ji Huang
    definition: >-
      A Chinese simmer pot restaurant brand operated by Yum China,
      serving traditional Chinese cuisine.
    tags:
      - Brand
      - Restaurants

  - term: Lavazza
    definition: >-
      Italian coffee brand with locations in China operated under a partnership
      with Yum China Holdings.
    tags:
      - Brand
      - Beverage

  - term: Digital Member
    definition: >-
      A customer registered in Yum China's digital loyalty ecosystem who
      participates in rewards programs and uses the Super App for ordering.
    tags:
      - Customer
      - Loyalty

  - term: Digital Transaction
    definition: >-
      Any customer order placed through Yum China's digital channels including
      Super App, WeChat mini-programs, delivery platforms, or self-service kiosks.
    tags:
      - Metrics
      - Digital

  - term: AI Ordering Assistant
    definition: >-
      An AI-powered conversational assistant within the KFC Super App that
      helps customers choose menu items using natural language interaction.
    tags:
      - AI
      - Digital

  - term: Franchisee
    definition: >-
      Yum China primarily operates company-owned restaurants rather than
      traditional franchised locations, though some franchise-style partnerships
      exist for certain brands.
    tags:
      - Operations
      - Business Model

  - term: Smart Kitchen
    definition: >-
      AI-assisted kitchen management systems that optimize food preparation
      timing, ingredient usage, and order throughput across Yum China locations.
    tags:
      - Operations
      - Technology

  - term: RMB
    definition: >-
      Renminbi (Chinese Yuan), the primary currency used in financial
      reporting and transactions for Yum China's mainland China operations.
    tags:
      - Finance
      - Currency

  - term: Same-Store Sales
    definition: >-
      A retail performance metric measuring revenue growth at restaurant
      locations open for at least one full year, used as a key indicator
      of Yum China's organic growth.
    tags:
      - Metrics
      - Finance