specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Zinrelo
providerId: zinrelo
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Loyalty
- Rewards
- SaaS
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Zinrelo spend. Zinrelo is an enterprise SaaS loyalty platform
  billed on a quote-based subscription rather than a metered pay-as-you-go API.
  The dominant cost driver is the loyalty program subscription, which scales
  with member volume and the feature set (holistic loyalty modules, analytics,
  and strategy consultation), plus possible overage fees when member counts
  exceed a plan allowance. The Loyalty API is included with a subscription and
  is not separately metered per call. There is no vendor API-usage invoice line
  to allocate the way a pure usage-based API would produce; cost allocation is
  primarily about the subscription and member-tier band.
notes: >-
  Zinrelo is rebranding to TrueLoyal. Per-plan rates are quote-based and not
  reconciled here; user reports mention overage fees of roughly 50 to 70 USD per
  month above contract. Confirm subscription tier, member bands, and overage
  terms with Zinrelo/TrueLoyal sales.
sources:
- https://www.trueloyal.com/pricing/
- https://www.zinrelo.com
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Zinrelo
serviceCategory: Marketing and Loyalty
billingModel:
  pricingCategory: Subscription
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Zinrelo Loyalty Rewards Platform
  ServiceCategory: Marketing and Loyalty
  ProviderName: Zinrelo
  PublisherName: Zinrelo
  InvoiceIssuerName: Zinrelo
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription
meters:
- name: loyalty_members
  description: Number of enrolled loyalty program members; the primary driver of subscription tier and overage.
  unit: members
  aggregation: max
  dimensions:
  - account
  - program
- name: subscription
  description: Recurring loyalty platform subscription fee for the contracted tier.
  unit: contract
  aggregation: sum
  dimensions:
  - account
- name: overage
  description: Charges when member counts exceed the plan allowance.
  unit: members
  aggregation: sum
  dimensions:
  - account
  - program
principles:
- name: Visibility
  description: Track enrolled member counts against the plan allowance to anticipate overage charges.
- name: Allocation
  description: Map loyalty program subscription and overage to the marketing or retention cost center that owns the program.
- name: Optimization
  description: Prune inactive or unsubscribed members where terms allow, and right-size the plan member band to the active audience.
- name: Accountability
  description: Assign a program owner to review member growth, tier utilization, and overage against budget each billing cycle.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com