$(function() {
    $(".video").click(function () {
        var theModal = $(this).data("target"),
            videoSRC = $(this).attr("data-video"),
            videoSRCauto = videoSRC + "?modestbranding=1&rel=0&controls=0&showinfo=0&html5=1&autoplay=1";
        $(theModal + ' iframe').attr('src', videoSRCauto);
        $(theModal + ' button.close').click(function () {
            $(theModal + ' iframe').attr('src', videoSRC);
        });
    });
});