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PUBLIC WORKSHOP ON ONLINE PROFILING

November 8, 1999

Agenda

8:30 a.m. - 9:00 a.m. Introductory Remarks

9:00 a.m. - 10:30 a.m. Session I: Online Profiling Technology

This session will explore information technologies - both those that are currently in use and those in development - that facilitate profiling of consumers online. This session will focus particularly on the extent to which these technologies permit the integration of information that identifies consumers as individuals with non-identifying information.

Moderator: Becky Burr, Acting Associate Administrator, Office of International Affairs
National Telecommunications and Information Administration
U. S. Department of Commerce

Presentations: Michael Griffiths, Chief Technology Officer, Vice President, MatchLogic, Inc.
Daniel Jaye, Chief Technology Officer, Engage Technologies, Inc.

Panelists:

10:30 a.m. - 11:00 a.m. Break

11:00 a.m. - 11:30 a.m. Presentation

11:30 a.m. - 1:00 p.m. Session II: Implications of Online Profiling Technology for User Privacy

This session will examine the extent to which online profiling technologies impinge upon consumer privacy, as well as the costs and benefits of online profiling for both consumers and businesses.

Moderator: David Medine, Associate Director for Financial Practices, Federal Trade Commission

Panelists:

1:00 p.m.- 2:30 p.m. Lunch

A list of area restaurants is available on the table outside of the auditorium.

2:30 p.m. - 4:15 p.m. Session III: The Role of Self-Regulation

This panel will examine the potential of self-regulation as a means of addressing the privacy concerns raised by online profiling. This session will also examine ways in which profiling technology can be deployed to promote adherence to fair information practices.

Moderators: Becky Burr, Acting Associate Administrator, Office of International Affairs
National Telecommunications and Information Administration
U. S. Department of Commerce

David Medine, Associate Director for Financial Practices, Federal Trade Commission

Presentations: Austin Hill, President, Zero-Knowledge Systems, Inc.
Jerry Cerasale, Senior Vice President, Government Affairs, Direct Marketing Association

Session III

Panelists:

4:15 p.m Closing Remarks