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E-Commerce Business is in Full Bloom at 1-800-FLOWERS® 1-800-FLOWERS Implements eShare's Net Agent Solution to Offer Real Time Customer Service via Web Site Commack, NY November 9,1998 eShare Technologies, Inc. announced today that 1-800-FLOWERS, the world's largest florist and a leader in the online commerce arena, has completed implementation of its NetAgent system, with the goal of providing real time customer service and increased customer sales support over the Internet. While currently available on the 1-800-FLOWERS' Web Site located at www.1800flowers.com, the service is available in a controlled environment. Customer Service Associates are available for assistance Monday through Friday from 9 AM to 5 PM EST. "Net Agent is providing us the ability to service our online customers with the same level of responsive service we provide to our telephone customers," said Donna M. Iucolano, Vice President of Interactive Service for 1-800-FLOWERS. "Our goal with the new application is to continue to increase its hours of online Web availability to the point where we can offer the same 7 day a week, 24 hour a day service we currently offer to customers who call us," Iucolano added. 1-800-Flowers offers an excellent example of a successful ecommerce business model. They anticipate annual sales of more than $40 million in online orders which will represent approximately 12-15% of overall sales. Net Agent enables the 1-800-FLOWERS customer service associates to work with as many as four customers at a time via separate dialog windows on the computer screens. While the associate is "pushing" information to one customer, he or she can be receiving questions from another. The system enables interactive communication via text as well as the pushing of pricing information, photographs, product information, order forms and more in real time. As well as being able to offer real time customer service, 1-800-FLOWERS sought to reduce the amount of e-mail received on a daily basis from people with questions regarding products or general services. "Our product category - fresh flowers - is unique in that it is an up-to-the-minute gift idea with many of our customers seeking same-day delivery. Given this, we do not have the luxury of a lot of time to respond to questions. NetAgent is enabling us to use the Web to interactively resolve customer questions on the spot, reduce the amount of e-mail we receive, and convert answers into purchases," said Iucolano. Before eShare's Net Agent was implemented, 1-800-FLOWERS relied on e-mail inquiry and telephone calls in order to answers questions. Since deploying NetAgent, 1-800-FLOWERS has been able to reduce e-mail TRAFFIC by more than 25%. 1-800-FLOWERS has been pleased with the eShare NetAgent technology and the support received throughout the implementation process. Getting from the initial design, through testing, training and into full production took less than six months and improved customer service and sales productivity immediately. For more information regarding eShare NetAgent 2.0, contact eShare Technologies by phone at 888/374-2734 or 516/864-4700, or visit the company's Internet Web-site at www.eshare.com.
About eShare Technologies # # # |
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Copyright ©1999 eShare Technologies, Inc. http://www.eshare.com/ 51 Mall Drive, Commack, NY 11725, Tel: 516-864-4700, 888-ESHARE4 Fax: 516-864-0833 |
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