Modern Humorist

Wherever there are well-educated, upwardly mobile consumers between the ages of 18 and 45 looking for a good laugh, Modern Humorist will be there. Modern Humorist is a media company with a daily Web site and plans to leverage reader loyalty and brand equity into offline media including books, video games, radio and television programming and film. As soon as the voodoo incantations take effect, the site will become THE place to find smart comedy by both established talents and the next generation. On the Web, Modern Humorist's revenue streams are advertising and the sale of imported gelato.

Creators involved with the Web site have worked for such comedy institutions as The Simpsons, Saturday Night Live, The Late Show with David Letterman, The Daily Show with Jon Stewart, The Upright Citizens Brigade, Politically Incorrect with Bill Maher, The Onion, McSweeney’s, Spy magazine, Harper’s magazine, the Washington Post, Playboy and Suck.

Funny you should ask. Our Board of Directors includes Hollywood maven Frank Marshall, the producer of The Sixth Sense and the Indiana Jones and Back to the Future film series; David O'Connor, partner and managing director of a respected company called Creative Artists Agency (CAA); and Eric Rayman, Senior Vice-President for New Media at Digital Convergence, Inc. and a trustee of the Harvard Lampoon, both fine organizations.

Jon Stewart, host of Comedy Central's "The Daily Show with Jon Stewart," also appears on Modern Humorist's "Board of Advisors with Jon Stewart." This board also includes Mark Silber, founder and chief creative officer of Primordial, an ebusiness design and technology company.

As more and more people spend their time online, looking for a quick shot of comic relief at work or surfing at home, the market for clever satire will grow. We will avoid much of the lowest-common-denominator, boobs-and-bathroom humor that so many Web sites produce; Modern Humorist is smart, satirical, obscenity-free and really fucking funny.

Things that are similar to Modern Humorist: Mark Twain, your first kiss, Nokia mobile phones, Superman II, Paris in the springtime, Rice Krispies treats.

Things that are not similar to Modern Humorist: Field and Stream, your cousin who collects antiques, Shoebox™ greeting cards, the second half of The English Patient, imagist poetry, Superman III.

Modern Humorist is exactly like Martha Stewart Weddings, except not so much about weddings.

The primary market for Modern Humorist is age 18-50, with the core audience 18-34.

They are well-educated and upwardly mobile. Modern Humorist will specifically target the college-age market, an increasingly affluent niche that has traditionally been hard to reach. Modern Humorist’s content is especially appealing to this segment because it is irreverent, cutting-edge, and smart. As this segment matures, enters the workplace and gains more disposable income, Modern Humorist will continue to be a favored entertainment resource. Modern Humorist’s satire also appeals to older, wealthier professionals who find most Web-based humor too juvenile.

The demographic for imported gelato is 21-to-34-year-old millionaires.

If you are interested in advertising on Modern Humorist's web site, please e-mail us at advertising@modernhumorist.com.

If you're interested in a strategic partnership with Modern Humorist, you should see your shrink. Then, when he gives you the go ahead, contact bizdev@modernhumorist.com.

Yes. Here are some outside opinions of Modern Humorist and its parody sites:

"It Zine"
–Entertainment Weekly's It List 2000: The 100 Most Creative People in Entertainment

"Wickedly funny."
–The Wall Street Journal

"Hopelessly, screamingly, brutally funny."
–Jesse Kornbluth, editorial director of America Online Inc.

"Fearlessly offensive."
–New York Daily News

"Earnestness is refreshingly absent from its pop-culture-skewering pages."
Grade: A-
–Entertainment Weekly

"Web humor we love."
–Fortune

"Wildly inventive."
–Time

"Puncturing the overinflated."
–Men's Journal

"Best of the Web."
–US weekly

"Understands the convergence of timely and funny."
–Yahoo! Picks of the Week

"Cool, smart and extremely witty."
–The London Daily Telegraph

Best Web Site Spoof (Talk magazine parody)
–Yahoo Internet Life’s "100 Best Sites for 2000"

"La parodia si addice al Web."
–Il Ducato

"Michael Colton and partner John Aboud have absolutely no business experience."
–The Industry Standard

For press inquiries: press@modernhumorist.com

For advertising inquiries: advertising@modernhumorist.com

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