SEOMonster

Don't learn another SEO dashboard. Just ask.

The open-source SEO analyst that lives inside the AI assistant you already use —
working from your own Search Console, Analytics, and PageSpeed data, on your machine.

PyPI version Python versions Downloads Tests License: MIT GitHub stars

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--- You don't open a new tool — you just ask, in plain English, inside **Claude** (or Cursor / Cline / Codex): > **You**   *"What should I write about next?"* > > **🦖 SEOMonster**   Pulls your Search Console and surfaces three topics you're *almost* ranking for — positions 8–20 with real demand — ranked by opportunity. Say the word and it drafts the brief. | You ask … | … SEOMonster does | | :-- | :-- | | *"What should I write about next?"* | Surfaces near-ranking topics from **your own** Search Console demand | | *"Is this page ready to publish?"* | Runs the technical-SEO + structured-data checks before you ship | | *"Get this indexed."* | Nudges Google (Indexing API) and Bing / Yandex (IndexNow) | | *"Did my change actually move rankings?"* | Before/after attribution vs a matched control group — with a confidence interval, not a guess | | *"Is ChatGPT recommending us, or our competitors?"* | Tracks your brand's **share of voice** across the AI answer engines | **70 tools** across Search Console, GA4, PageSpeed, Cloudflare, AI-citation tracking, keyword discovery, and technical SEO — every one returning the same JSON result envelope, every one driven by your own credentials. No new dashboard to learn; you chat with the assistant you already use. > [!NOTE] > Published on PyPI as **`seo-monster`** (so the command is `uvx seo-monster`). The import package is `seo_mcp`; `seo-mcp` is a dev/local alias. The package ships **zero secrets** — every credential is resolved at runtime from your own environment or config file. - **Your data, your machine.** User-credential-driven; nothing is sent to any third party. - **Read-first, safe by default.** Reads always work; the two routine writes (sitemap submit, indexing request) are on by default; the Cloudflare write tools (cache purge, redirects, settings, managed robots.txt) are gated behind `SEO_MCP_ALLOW_DESTRUCTIVE`, and the riskier ones also need a per-call `confirm` token. - **Lean.** Standard library + the `mcp` SDK + the Google client libraries; PageSpeed and Cloudflare ride on `urllib`, no extra HTTP dependency. ## Quickstart > [!TIP] > Fastest path: the **one-click install** buttons above. Or add it to any MCP client by hand: ```json { "mcpServers": { "seomonster": { "command": "uvx", "args": ["seo-monster"] } } } ``` Run the one-time Google sign-in once — `uvx --from seo-monster seo-monster auth` — then ask your assistant to call **`system_status`** to confirm what's connected. Full per-client setup and credentials are in [Install](#install) and [Auth](#auth). ## How it works ```mermaid flowchart LR U["You — plain English"] --> H["Claude · Cursor · Cline · Codex"] H -- "MCP · stdio" --> S["SEOMonster
70 tools"] S --> GSC["Search Console · GA4"] S --> PSI["PageSpeed · CrUX"] S --> CF["Cloudflare · IndexNow"] S --> AI["AI engines · SERP
(optional)"] S -. "your creds · your machine" .-> U ``` SEOMonster is a stdio **MCP server**: your AI host launches it, it calls Google / Cloudflare / the AI engines with *your* credentials, and returns a consistent JSON envelope the assistant reads back to you in plain language. ## Requirements For the **`.mcpb` bundle path** (Claude Desktop): just Claude Desktop on macOS or Windows. The bundle declares Python 3.11+ as a runtime; Claude Desktop materializes the environment for you. No prior `uv` install needed. For the **`uvx` path** (Cursor, Cline, Codex, advanced Claude Desktop): Python 3.11 or newer plus [`uv`](https://docs.astral.sh/uv/) (which provides `uvx`). Find the absolute path to `uvx` with `which uvx`; GUI hosts do not read your shell profile, so MCP configs need the full path. ## Tools 70 tools, grouped by service. All return the same result envelope (see [Result envelope](#result-envelope)). Call `system_status` first if unsure what is configured. The server also publishes thirteen named [workflow prompts](#workflow-prompts). **Cross-service** - `system_status` - which services are configured/reachable, the Google auth method and scopes, whether destructive mode is on, the full tool catalog, and the list of registered prompts.
📂 Browse all 70 tools — grouped by service (GSC · GA4 · AI/GEO · keyword discovery · content · PageSpeed/CrUX · Cloudflare · IndexNow · technical · schema). Click to expand.
**Google Search Console (18)** *Workhorses* - `gsc_list_properties` - properties the credentials can see, with permission level and a derived `writable` flag (true for `siteOwner` / `siteFullUser`). - `gsc_search_analytics` - the workhorse: clicks/impressions/CTR/position by dimensions, date range, filters, and `data_state`. - `gsc_top_queries` / `gsc_top_pages` - convenience top-N wrappers. - `gsc_compare_periods` - current vs prior window with per-key deltas. v0.2.0 added `sort_by`, `sort_dir`, `min_delta_clicks` / `_impressions` / `_position`, `anomalies_only` + `sigma_threshold`, and `top` for one-call movers / losers / outliers reporting. - `gsc_inspect_url` - URL Inspection (index verdict, coverage, canonicals). - `gsc_batch_inspect_urls` - inspect up to 25 URLs, per-URL failures collected. - `gsc_list_sitemaps` - registered sitemaps and their status. - `gsc_submit_sitemap` - submit a sitemap (write, un-gated; needs the writable scope). Accepts either `sitemap_url` (friendly) or `feedpath` (raw API field). - `gsc_request_indexing` - request (re)crawl via the Indexing API (write, un-gated). Accepts singular `url` or `urls`. *Query intelligence (v0.2.0)* - `gsc_query_opportunities` - queries already ranking top N with below-target CTR. Title and meta optimization candidates. - `gsc_query_gaps` - queries that draw impressions but barely any clicks. Content opportunity signal. - `gsc_new_queries` - queries appearing in the current window with no prior impressions. Emerging topics. - `gsc_top_pages_by_query` - which pages rank for a specific query. The cannibalization audit input. *Multi-property + lifecycle (v0.5.0)* - `gsc_portfolio_summary(days, include?, exclude?)` - multi-property fleet view. Per-property one-row summary (clicks, impressions, CTR, position) for the last N days, plus a portfolio-level rollup. Honors optional `include` / `exclude` filters. The single fastest answer to "how is the whole portfolio doing?" across agency or multi-brand setups. - `gsc_trending_pages(days, limit)` - pages whose impressions grew most over the last N days vs the prior N days. Wrapper on `gsc_compare_periods` with `dimensions=["page"], sort_by="delta_impressions", sort_dir="desc"`. - `gsc_decaying_pages(days, limit)` - same wrapper, ascending sort. Pages to rescue. - `gsc_coverage_audit(urls, site_url?)` - heuristic coverage audit. The GSC Index Coverage report is not exposed in the API; this tool takes a user- supplied URL list (typically pulled from a sitemap) and bulk-inspects each, then rolls up verdicts (PASS / PARTIAL / FAIL) and coverage_state frequencies. **Content intelligence (4)** - `content_opportunities(site_url?, days?, count?, impressions_min?)` - ranks data-grounded content topics from your own Search Console data: fuses CTR-vs-expected gap (curve self-calibrated from your own per-position CTR), striking-distance position, demand, and momentum into a transparent opportunity score; flags cannibalization. If a GA4 property is configured, it also weights each topic by the organic conversions its top page already drives (up to +50%), so topics that convert rank higher; `filters_applied.ga4_value_status` reports whether that ran and why (`applied` / `no_ga4_property` / `ga4_unreachable` / `no_conversions`). Prioritizes demand you already have; does not do cold-start keyword research or write the content. Pairs with the content workflow prompts below. (GA4 weighting v0.7.3) v0.9.0 adds an additive per-candidate `winnability` block (banded: striking-distance + topical- proximity, GSC-personalization tier; existing fields unchanged). - `content_brief_data(target_query, competitor_urls?, topic?, site_url?, days?)` - data-wired backing for a content brief: fetches the competitor pages (or your own GSC-ranking pages as a fallback) and returns the heading union, median word-count floor, schema types, and entity coverage, plus the 2026 GEO writing directives and validation rules. The host writes the prose; SEOMonster brings rules + evidence. Backs the `content_brief` prompt. (v0.9.0) - `topic_cluster_map(cluster_path | pillar_url, site_url?, days?, impressions_min?)` - maps a content cluster from your own GSC data and surfaces missing subtopics. Classifies each cluster query into defend / optimize / create / monitor by demand and best position; the create quadrant is your missing-subtopic list. Flags cannibalization. GSC-only; honest about the ~47% query anonymization. (v0.9.0) - `rank_change_attribution(url | urls, change_date, query?, site_url?, pre_days?, post_days?, gap_days?, control_scope?)` - estimates whether an on-site change moved a page's clicks via difference-in-differences against a matched control group (never a naked before/after). Returns an estimated lift with a 95% CI, a three-state verdict (likely_positive / likely_negative / inconclusive), and a confounders block that auto-detects the 2025 GSC data-regime breaks (impression bug, num=100) and downgrades position reliability. Observational, not causal -- a server-side split test is the only true causal test. GSC-only. (v0.9.0) **AI / GEO citation (3, v0.9.0)** - whether the AI answer surfaces reach and cite you. - `ai_citation_readiness(url)` - is a page structured to be extracted/cited by LLM answer engines? Leads with a render-blindness check (GPTBot / ClaudeBot / PerplexityBot fetch but do not run JS, so a client-rendered SPA is invisible to them), then scores evidence-backed signals (statistics, quotations, cited sources, no keyword-stuffing). schema.org / FAQ / llms.txt are reported as informational only -- the 2026 evidence does not support them as AI-citation drivers, so they are not scored. Free, HTTP-only. - `ai_referral_overview(property_id?, site_url?, days?)` - first-party AI traffic: GA4 referral sessions from AI apps (the native `ai-assistant` channel plus a configurable source-host regex) and AI-crawler robots coverage (GPTBot, ClaudeBot, PerplexityBot, ...). Surfaces the ~70% dark-traffic undercount and keeps AI-Overview clicks (counted as Organic) separate. Free. - `ai_citation_track(prompts, brand, brand_domains?, competitors?, engines?, samples?)` - sampled brand mention + citation share-of-voice across AI engines (Perplexity / OpenAI / Anthropic / Gemini APIs + Google AI Overviews via DataForSEO) for a managed prompt set, vs competitors. N samples/prompt (default 7) with a 95% CI, share-of-voice, and run-to-run volatility -- NOT an "AI rank" (single runs are statistically meaningless). Discloses that developer-API output differs from the logged-in consumer UI and that AIO has no API. Paid + non-deterministic. Needs at least one engine key and/or DataForSEO. **Keyword discovery (3, v0.9.0)** - find terms you don't already rank for. - `gsc_keyword_expand(candidates, site_url?, days?, impressions_min?)` - you (the host) brainstorm candidate terms from your winning queries; this grounds each against your own Search Console data (footprint covered / thin / none) with a sibling-strength confidence band. "none" = no VISIBLE footprint (GSC hides ~75% of impressions), so net-new terms are scored hypotheses. Free. - `serp_adjacency_expand(seeds, include_paa?)` - expand seed terms into adjacent terms. FREE core: Google Autocomplete (no key). Optional People-Also-Ask + related searches via DataForSEO. Returns per-seed suggestions plus the aggregated net-new terms; degrades gracefully without a key. - `keyword_universe(target_domain?, competitors?, keywords?, limit?)` - optional, paid. Core value: the competitor keyword GAP (DataForSEO Domain Intersection; no Google equivalent). Optional search volume / difficulty / intent via a provider chain (DataForSEO, else Google Ads volume-only). External volume is a degraded directional signal -- a tiebreaker, never a gate. **Google Analytics 4 (7)** - `ga4_run_report` - the workhorse: arbitrary dimensions/metrics/date range, optional dimension filter and ordering. - `ga4_top_landing_pages` - top landing pages, organic-only by default. - `ga4_traffic_by_channel` - sessions/engagement/conversions by channel group. - `ga4_organic_search_overview` - organic totals plus a day-by-day trend. - `ga4_setup_audit(property_id?)` - read-only SEO-measurement-readiness audit: web data stream, key events, data retention, content-group dimensions, and (v0.7.4) enhanced measurement, internal site search, and Google Signals. Severity-graded with a benign exception per finding. Uses the GA4 Admin API over REST (analytics.readonly; no extra dependency). (v0.7.0) - `ga4_site_search(days?, limit?)` - internal site-search query report (a direct content-gap signal); honest envelope when no real search terms. (v0.7.1) - `ga4_landing_page_conversions(days?, organic_only?, limit?)` - organic landing pages ranked by conversions. (v0.7.1) **PageSpeed Insights (2)** - `psi_analyze` - Lighthouse scores, lab Core Web Vitals, and field (CrUX) Core Web Vitals for a URL. Defaults to the mobile strategy. Field data carries a `field_data_note`: Google is deprecating PSI field data, so use `crux_snapshot` / `crux_history` for durable field metrics. - `psi_opportunities(url, strategy?)` - the actionable Lighthouse "opportunity" audits (with estimated savings) plus the SEO-category audits, severity-graded. Lab data only. An on-page-basics checklist, not a ranking predictor. (v0.7.1) **Cloudflare (13)** - `cf_list_zones` - zones the token can see. - `cf_zone_info` - status, plan, name servers for a zone. - `cf_list_dns` - DNS records (read-only); useful for verifying canonical host and TXT verification records during migrations. - `cf_web_analytics` - read-only edge Web Analytics (RUM), to compare against GA4. Cloudflare returns `host: null` for some sites; pass the `site_tag` to look those up explicitly. - `cf_purge_cache` - purge specific URLs (gated). - `cf_purge_cache_all` - purge an entire zone (gated + confirm token). - `cf_settings_audit(zone?)` - read-only audit of SEO-relevant Cloudflare zone settings (SSL mode, Always-Use-HTTPS, HSTS, Automatic HTTPS Rewrites, Brotli, cache TTL). Severity-graded with a "verify, not fail" discipline because CF cannot see the origin; HSTS is never a hard failure. Needs Zone Settings Read on the token. Each finding carries a machine-readable `fix` hint (the exact `cf_settings_update` setting + recommended value) to chain audit -> fix. (v0.7.1) - `cf_settings_update(settings, zone?, confirm?, acknowledge_hsts_risk?, dry_run?)` - write the SEO/crawl/security settings the audit grades (SSL mode, Always-Use- HTTPS, Automatic HTTPS Rewrites, Brotli, browser cache TTL, HSTS), closing the audit -> remediate loop. Gated. ssl_mode or any HSTS-raise needs `confirm=` (HSTS-raise also needs `acknowledge_hsts_risk=true`); validates locally, supports `dry_run`, and re-runs the audit so you see the finding clear. Needs Zone Settings:Edit (vs the audit's Read). (v0.7.10) - `cf_list_redirects(zone?)` - list a zone's single (dynamic) redirect rules plus the account's Bulk Redirect lists (read-only). Call before any redirect write so nothing is clobbered. (v0.7.8; bulk lists added v0.7.9) - `cf_create_redirect(source, target, status_code?, ...)` - create one edge redirect (e.g. a 301 for a renamed URL). Gated. Pre-flights the target (no redirecting to a dead URL), refuses loops/duplicates, supports `dry_run`. (v0.7.8) - `cf_delete_redirect(rule_id, zone?)` - remove a single-redirect rule by id (rollback for cf_create_redirect). Gated. (v0.7.8) - `cf_bulk_redirect_upsert(items, list_name, confirm, ...)` - create/append many redirects at once via an account-level Bulk Redirect List (for migrations). Gated + a confirm token equal to `list_name`. Validates every item locally first and rejects the whole batch on any bad item (never half-applies); supports `dry_run`. (v0.7.9) - `cf_managed_robots(action, zone?, ...)` - get / configure / disable Cloudflare's managed robots.txt and Content-Signals policy (these ride on the zone's Bot Management config). `action="get"` reads the current state (read-only, un-gated). `action="configure"` sets the managed robots.txt (`managed_robots`), the Content-Signals variant (`cf_robots_variant`: off / policy_only), and the AI-bot blocking levers (`ai_bots_protection`, `content_bots_protection`, `crawler_protection`). `action="disable"` turns the managed robots.txt and the policy back off. **Managed robots.txt and the Content-Signals policy are mutually exclusive in Cloudflare**, so the valid combinations are `managed_robots=true` + `cf_robots_variant="off"` (managed robots.txt) OR `managed_robots=false` + `cf_robots_variant="policy_only"` (the policy); the tool rejects the invalid combo locally with `INVALID_INPUT`. A custom Content-Signal line (e.g. from `robots_ai_posture`) is not a managed option - put that in your origin robots.txt. Writes are gated, need `confirm=`, and support `dry_run`; reads are safe (GET -> overlay -> PUT, so nothing else in the config is clobbered). Every response carries a caveat separating the stated-preference signals (Content-Signals, honored only by adopting crawlers and ignored by Googlebot) from the levers that actually enforce at the edge. Needs Bot Management:Edit for writes (Read for get). (v0.8.2) **IndexNow (2, v0.2.0)** - `indexnow_submit(url)` - submit a single URL to Bing, Yandex, Naver, Seznam, Yep. Complements (does not replace) `gsc_request_indexing`, which only talks to Google. Requires `SEO_MCP_INDEXNOW_KEY` plus a verification file at `https:///.txt` (see [IndexNow setup](#indexnow) for the full key + file format + same-host rules). - `indexnow_bulk_submit(urls)` - up to 10,000 URLs sharing one host in a single POST. Mixed-host batches are rejected client-side with `INVALID_INPUT` before any network call. The `SEO_MCP_INDEXNOW_KEY_LOCATION` env var overrides the default verification-file URL when your CDN rewrites `/key.txt` paths. **Technical SEO (8, v0.3.0)** - no credentials needed; built-in HTTP client. - `inspect_meta(url)` - on-page surface in one call: title, meta description, meta robots, canonical, Open Graph + Twitter Card tags, hreflang, H1 count. - `check_canonical(url)` - canonical-link audit: self-referential / cross-host / protocol-mismatched / trailing-slash drift / canonical target reachable. - `mixed_content_check(url)` - parses an HTTPS page and flags any `http://` references (img / script / iframe / form action / srcset). No-op for `http://`. - `redirect_chain_audit(url, max_redirects=10)` - walks the chain hop by hop. Flags long chains, protocol downgrades, loops, non-2xx terminus. - `robots_txt_validate(site_url, probes?)` - parses robots.txt (per-group rules + sitemaps + Content-Signals), optionally verdicts (user_agent, url) probes using RFC 9309 longest-match (matches what Google + Bing actually do, not stdlib's first-match). Also detects a **stale edge-cached** robots.txt (cache-bust comparison; re-parses from the fresh content) and a **Cloudflare Managed robots.txt / Content-Signals** policy overriding your origin - catching false-clean robots on migrated/CF-fronted sites. (v0.8.0) - `sitemap_validate(sitemap_url)` - validates a sitemap or sitemap-index XML, counts entries, flags oversize + cross-host + missing lastmod. `.gz` transparent. - `sitemap_health(sitemap_url, sample_size=25)` - sample-HEAD audit. Status histogram + first non-2xx examples. - `robots_ai_posture(goal?, sitemap_url?)` - deterministic, offline advisor for the Content-Signals levers (`search` / `ai-input` / `ai-train`). Takes a business goal (`content_authority` default / `maximize_visibility` / `protect_ip`), recommends a posture with a plain-language rationale, lays out the trade-off alternatives, and emits a ready-to-apply artifact: the `Content-Signal:` directive line plus a full suggested robots.txt. No network, no writes. Every response carries the mandatory caveat that Content-Signal is honored only by adopting crawlers, is ignored by Googlebot, and is not a ranking factor. (v0.8.1) **Chrome UX Report (2)** - `crux_history(url? | origin?, form_factor?, metrics?)` - 25 weeks of p75 Core Web Vitals via the CrUX History API. Reuses `PSI_API_KEY`; works anonymously at a tighter rate limit when no key is configured. - `crux_snapshot(url? | origin?, form_factor?)` - the current p75 Core Web Vitals (point-in-time, vs the history). Each metric reports a category (GOOD / NEEDS_IMPROVEMENT / POOR); the rolled-up rating is `overall_category`. Time metrics use `p75_ms`; the unitless CLS uses `p75`. Small origins return a `no_data` envelope. (v0.7.1) **Structured data + cross-site + on-page (7)** - no new credentials (the v0.9 SERP auto-fetch is optional). - `inspect_schema(url)` - extract every JSON-LD block from a page; report the schema.org @type counts and a sample entity per type. - `validate_schema(url, types?)` - verdict each JSON-LD entity against the Google Rich Results required-field set. Covers Article, NewsArticle, BlogPosting, Product, FAQPage, BreadcrumbList, Organization, LocalBusiness, Event, Review, Recipe. Per-entity verdict plus missing_required and missing_recommended lists. - `hreflang_consistency_check(urls)` - cross-page hreflang audit on a user-supplied URL set. Flags missing reciprocity, broken hreflang targets, duplicate hreflang on one page, missing self-link, missing x-default when there are 3+ language variants. - `internal_link_graph(start_url, max_depth=2, max_pages=50)` - small BFS crawl within the same host. Per-page in-degree + out-degree, orphan pages, broken internal links, depth distribution. Hard caps (max_depth <= 4, max_pages <= 200) so a misuse never melts the host. - `lighthouse_budget(url, budget)` - wraps `psi_analyze` and verdicts the results against a budget dict, e.g. `{performance: 80, LCP_ms: 2500, CLS: 0.1}`. Per-metric pass/fail and an overall verdict. Useful as a CI / pre-deploy gate inside an LLM session. Reuses `PSI_API_KEY`. - `internal_link_recommend(start_url, site_url?, days?, position_min?, position_max?, relevance_floor?, limit?)` - recommends specific source->target internal links from high-in-degree pages to GSC striking-distance pages (default position 8-20 with real impressions), with anchor text. Ranks sources by lexical relevance + internal authority, skips pages that already link the target, balances anchor text, and never suggests nofollow. Built on `internal_link_graph` + GSC. Free. (v0.9.0) - `onpage_serp_gap(target_url, query?, competitor_urls?, max_competitors?)` - the headings, entities, and schema the top SERP results have that a target page lacks, turned into on-page actions. FREE with caller-supplied `competitor_urls`; optional DataForSEO SERP auto-fetch by `query`, which also returns winnability signals (`serp_composition` AI-Overview / UGC zero-click risk) and, with Open PageRank, competitor domain authority. Surfaces information gain, not just parity. Boilerplate/nav headings are filtered out (pattern-class chrome filter). (v0.9.0; F6 fix v0.9.1, F1 generalized v0.9.2) Every tool's `tools/list` entry carries the MCP standard annotations (`readOnlyHint`, `destructiveHint`, `idempotentHint`, `openWorldHint`) so MCP hosts can decide what to auto-approve and what to confirm.
## Workflow prompts The server publishes thirteen named MCP prompts (via `prompts/list` / `prompts/get`) that chain the granular tools into common SEO workflows. Hosts that surface prompts (Claude Desktop's slash menu, Cursor's command palette, Cline's prompt picker) advertise them automatically. | Prompt | Arguments | Chains | |---|---|---| | `post_deploy_verify` | `urls`, `zone?`, `skip_psi?` | `cf_purge_cache` -> `gsc_request_indexing` -> `indexnow_bulk_submit` -> `psi_analyze` | | `weekly_review` | `days?`, `site_url?` | `gsc_compare_periods` (gainers + losers via sort_dir) -> `gsc_query_opportunities` -> `gsc_query_gaps` -> `ga4_organic_search_overview` | | `content_audit` | `site_url?`, `days?`, `top_n_queries?` | `gsc_top_queries` -> per-query `gsc_top_pages_by_query` -> cannibalization recommendation | | `migration_check` | `urls`, `site_url?` | `gsc_batch_inspect_urls` -> `gsc_list_sitemaps` -> canonical-agreement table -> remediation list | | `technical_seo_audit` | `url` | `inspect_meta` -> `check_canonical` -> `redirect_chain_audit` -> `mixed_content_check` -> `robots_txt_validate` -> `sitemap_health` -> severity-ranked triage list | | `structured_data_audit` | `urls` | per-URL `inspect_schema` -> `validate_schema` -> (if 2+ URLs) `hreflang_consistency_check` -> per-URL + cross-URL report | | `pre_deploy_check` | `urls` | `robots_txt_validate` -> per-URL `inspect_meta` -> `check_canonical` -> `validate_schema` -> `redirect_chain_audit` -> `mixed_content_check` -> deploy-gate verdict (block on critical issues, approve otherwise) | | `content_brief` (v0.7.1) | `topic`, `target_query`, `site_url?` | `gsc_top_pages_by_query` -> `inspect_meta` / `inspect_schema` on top rankers -> brief with required sections + validation rules | | `content_outline` (v0.7.1) | `brief` | outline with rules: >=5 H2, >=70% target-query coverage, H1 has the primary keyword | | `content_article` (v0.7.1) | `outline`, `brief` | article with rules: word count within +/-15%, per-section minimum, internal links, inline JSON-LD hint, no em-dashes | | `content_workflow` (v0.7.1) | `site_url?`, `days?` | `content_opportunities` -> brief -> outline -> article -> `pre_deploy_check` -> `gsc_request_indexing` + `indexnow_submit` -> scheduled `content_performance` | | `content_performance` (v0.7.1) | `url`, `target_queries?`, `site_url?` | `gsc_compare_periods` + `gsc_search_analytics` before / after the publish window | | `seo_setup_audit` (v0.7.1) | `site_url?`, `property_id?` | `ga4_setup_audit` -> `cf_settings_audit` -> `psi_opportunities` -> `robots_txt_validate` -> consolidated stack-config report | Why prompts and not megatools: composability. A failed step inside a megatool poisons the megatool's envelope and the host loses the ability to retry just the failing leg. Prompts hand the host a recipe; each step's envelope arrives intact at the LLM. ## Install SEOMonster ships **two install paths**, both fully local: - **`.mcpb` bundle** for Claude Desktop. One-click install, GUI form for credentials, secret-typed inputs stored in the OS keychain. Recommended for most users. - **`uvx`** for Cursor, Cline, Codex, and Claude Desktop power users who prefer to hand-edit MCP config files. Both paths run the same Python package (`seo_mcp`) and expose the same 52-tool surface. The difference is only how the host launches the server and how it collects credentials. ### Claude Desktop (recommended): `.mcpb` bundle Three short steps. The OAuth consent is **run once from a terminal** (the GUI flow inside Claude Desktop's MCP subprocess times out before a real user can finish; see [Why pre-flight auth?](#why-pre-flight-auth) below). **1. Install the bundle.** Download [`seo-monster-0.2.0.mcpb`](https://github.com/avansaber/seo-monster/releases/latest) from GitHub releases (or, when listed, from the [Claude Directory](https://claude.ai/directory)) and double-click it. Claude Desktop verifies the bundle, runs `uv` to materialize the Python environment, and shows a configuration form: | Field | Type | Required | Notes | |--------------------------------|----------------|----------|-----------------------------------------------------------------------| | Google OAuth Client Secrets | file picker | yes | Desktop-app client-secrets JSON from Google Cloud Console. | | Google OAuth Token Cache Path | string | yes | Defaults to `~/.config/seo-monster/token.json`. Written on consent. | | GSC Default Property | string | no | e.g. `sc-domain:example.com` or `https://www.example.com/`. | | GA4 Default Property ID | string | no | `properties/123456789` or bare `123456789`. | | PageSpeed Insights API Key | string, secret | no | Stored in the OS keychain. **Strongly recommended** ([why?](#pagespeed-insights)). | | Cloudflare API Token | string, secret | no | Stored in the OS keychain. Required only for the Cloudflare tools. | | Cloudflare Default Zone | string | no | e.g. `example.com`. | | IndexNow Key | string, secret | no | Required only for IndexNow tools. Any 8-128 hex string you generate. | | IndexNow Key File URL | string | no | Override the default verification location (`https:///.txt`). | Fill the fields, click **Save**, then **toggle the extension on**. Quit Claude Desktop completely (⌘Q on macOS) and reopen. **2. Run the one-time OAuth consent from a terminal.** Before using any Google-backed tool, run: ```sh uvx seo-monster auth ``` A browser opens. Approve the requested scopes. The command writes `token.json` to the path you configured (default `~/.config/seo-monster/token.json`) with `0600` permissions, then exits. This step is the recommended pattern; it sidesteps the timeout that Claude Desktop imposes on every tool call. **3. Start a new chat in Claude Desktop and use the tools.** Click the 🔧 tools icon in the input box; you should see 52 SEOMonster tools. Try `system_status` first to verify everything is configured. #### Why pre-flight auth? The OAuth installed-app flow opens a local browser and waits for the user to finish the consent screen. Inside Claude Desktop, MCP servers are launched as subprocesses whose tool calls have a ~30-60 second timeout. Real users do not complete browser consent that fast, so the originating call times out, and since every Google tool retries the flow until a token exists, every call times out in turn. Running `uvx seo-monster auth` once from a terminal puts the token on disk; from that point on, Claude Desktop's MCP server just reads the cached token and silently refreshes it as needed. ### `uvx` for Cursor, Cline, Codex (and Claude Desktop power users) `uvx` runs the published PyPI package `seo-monster` in an ephemeral environment. Add the snippet for your host below, using the **absolute path** to `uvx` (find it with `which uvx`; GUI hosts do not read your shell profile). #### Cursor (`~/.cursor/mcp.json` or project `.cursor/mcp.json`) ```json { "mcpServers": { "seomonster": { "command": "/Users/me/.local/bin/uvx", "args": ["seo-monster"], "env": { "SEO_MCP_GOOGLE_OAUTH_CLIENT": "/Users/me/.config/seo-monster/client_secret.json", "SEO_MCP_GOOGLE_TOKEN": "/Users/me/.config/seo-monster/token.json", "SEO_MCP_GA4_PROPERTY_ID": "properties/123456789", "PSI_API_KEY": "AIza...", "CF_API_TOKEN": "..." } } } } ``` #### Cline (`cline_mcp_settings.json`) ```json { "mcpServers": { "seomonster": { "command": "/Users/me/.local/bin/uvx", "args": ["seo-monster"], "env": { "SEO_MCP_GOOGLE_OAUTH_CLIENT": "/Users/me/.config/seo-monster/client_secret.json", "SEO_MCP_GOOGLE_TOKEN": "/Users/me/.config/seo-monster/token.json" }, "alwaysAllow": ["system_status", "gsc_search_analytics", "ga4_run_report", "psi_analyze"] } } } ``` `alwaysAllow` lists read tools so Cline does not prompt on each call. Leave the cache-purge tools off so they always prompt. #### Codex (`~/.codex/config.toml`) ```toml [mcp_servers.seomonster] command = "/Users/me/.local/bin/uvx" args = ["seo-monster"] [mcp_servers.seomonster.env] SEO_MCP_GOOGLE_OAUTH_CLIENT = "/Users/me/.config/seo-monster/client_secret.json" SEO_MCP_GOOGLE_TOKEN = "/Users/me/.config/seo-monster/token.json" SEO_MCP_GA4_PROPERTY_ID = "properties/123456789" ``` #### Claude Desktop, direct `uvx` (advanced) If you prefer to hand-edit `claude_desktop_config.json` instead of using the `.mcpb` bundle, the same snippet shape as Cursor above works. ## Auth The four services authenticate independently. Configure only the ones you use; a tool for an unconfigured service returns a clear `AUTH_MISSING` error rather than failing the server. ### Quick setup (recommended): `seo-monster setup` Run `seo-monster setup` once from a terminal. It interactively collects your Cloudflare token, PageSpeed Insights key, IndexNow key, and the default GSC and GA4 properties, validates what it can against the live APIs, and writes them to `~/.config/seo-mcp/config.toml` with `0600` permissions. Your MCP host config then needs no secrets in it: ```json { "command": "uvx", "args": ["seo-monster"] } ``` Two things `setup` does not do, by design: - **Google OAuth** still uses the separate one-time browser step. After `setup`, run `seo-monster auth` to complete Google consent (see the next section). - It never overrides environment variables. Anything set in your host's `env` block still wins over the config file, so CI and Docker keep using env vars. `setup` is re-runnable: existing values are shown as defaults and kept when you leave a field blank. The sections below document the per-service env vars, which are what `setup` writes for you and what CI pipelines can set directly. ### Google (Search Console + Analytics 4) - OAuth, recommended This is the lower-friction path: no Cloud service account, no per-property email grants. 1. In the [Google Cloud Console](https://console.cloud.google.com/), create (or pick) a project and **enable the APIs** you will use: - Search Console API - Indexing API (for `gsc_request_indexing`) - Google Analytics Data API (for the GA4 tools) - PageSpeed Insights API (only if you want a PSI key; see below) 2. Create an OAuth client of type **Desktop app** and download the client-secrets JSON. 3. Point the server at it and at a writable token path: - `SEO_MCP_GOOGLE_OAUTH_CLIENT` = path to the client-secrets JSON - `SEO_MCP_GOOGLE_TOKEN` = a writable path where the token will be cached 4. **One-time:** run `uvx seo-monster auth` from a terminal. A browser opens; approve the scopes. The command writes `token.json` (`0600`) and exits. 5. Subsequent runs (server-side) refresh the token silently. **The server never opens a browser**; if the cached token is missing, tools return `AUTH_MISSING` pointing back at the `auth` command. The signed-in Google account must have access to the Search Console properties and GA4 properties you query. **Token-cache hardening.** The cached token is refresh-capable and equivalent to a long-lived credential for the requested scopes. The server writes it with `0600` and its parent directory with `0700`. Keep `SEO_MCP_GOOGLE_TOKEN` under a directory you control (e.g. `~/.config/seo-monster/`) and do not put it on a shared filesystem. ### Google - service account (advanced, headless) For fully headless or server deployments where a browser is not available: 1. Create a service account and download its JSON key. 2. Set `SEO_MCP_GOOGLE_CREDENTIALS` (or the standard `GOOGLE_APPLICATION_CREDENTIALS`) to the key path. 3. Grant the service-account email access on each property: - Search Console: add it as a user on the property. - GA4: add it as a Viewer on the property. If both OAuth and a service account are configured, OAuth is used. > **Coverage note.** The OAuth installed-app path is exercised in our > validation pass and in production-style smoke tests. The service-account > path is documented but not independently validated against a live Cloud > project. If you hit issues on the SA path, please open an issue. ### Scopes (minimal vs full) The default consent requests the scopes needed for every tool, including the two writes: | Capability | Scope | |-------------------------------------|--------------------------------| | GSC read | `webmasters` (covers readonly) | | GSC sitemap submit | `webmasters` | | GSC indexing request | `indexing` | | GA4 reporting | `analytics.readonly` | If you only want reads, you can consent to a narrower set (`webmasters.readonly` + `analytics.readonly`) and simply not call `gsc_submit_sitemap` / `gsc_request_indexing`; calling a write tool without its scope returns `SCOPE_INSUFFICIENT` with remediation, never a crash. ### PageSpeed Insights PSI works without a key in principle, but in practice the **anonymous quota is shared across every caller without a key and is frequently exhausted**: a single `psi_analyze` call against the anonymous endpoint often returns `RATE_LIMITED`. **Treat the anonymous mode as a fallback, not the steady state.** To get reliable PSI access: 1. In Cloud Console, enable the **PageSpeed Insights API**. 2. Create an **API key** (Credentials > Create credentials > API key). It takes a minute. The key is free. 3. Set `PSI_API_KEY` (or use the field in the `.mcpb` configuration form). The PSI API only accepts the key as a URL query parameter (not a header), so treat PSI keys as low-sensitivity. Scope the key to the PageSpeed Insights API only and attach no other GCP roles. ### Cloudflare Create an API token at [dash.cloudflare.com/profile/api-tokens](https://dash.cloudflare.com/profile/api-tokens) and set `CF_API_TOKEN` (and optionally `CF_ZONE` for a default zone). Grant only the permissions you need: | Permission | Needed for | |-------------------------|-------------------------------------| | Zone: `Zone:Read` | `cf_list_zones`, `cf_zone_info` | | Zone: `DNS:Read` | `cf_list_dns` | | Account: `Account Analytics:Read` | `cf_web_analytics` | | Zone: `Cache Purge:Purge` | `cf_purge_cache`, `cf_purge_cache_all` (only if you enable destructive mode) | | Zone: `Single Redirect:Edit` | `cf_create_redirect`, `cf_delete_redirect` (only if you enable destructive mode); `cf_list_redirects` reads with it | | Zone: `Zone Settings:Edit` | `cf_settings_update` (only if you enable destructive mode); `cf_settings_audit` only needs Zone Settings Read | | Account: `Account Rulesets:Edit` + `Account Filter Lists:Edit` | `cf_bulk_redirect_upsert` (only if you enable destructive mode) | ### IndexNow IndexNow notifies Bing, Yandex, Naver, Seznam, and Yep when a URL is created or updated. Google does not participate, so the IndexNow tools complement rather than replace `gsc_request_indexing`. #### One-time setup 1. **Generate a key.** Any 8-128 character string of letters, digits, or hyphens (`a-z`, `A-Z`, `0-9`, `-`) per the IndexNow spec. Common patterns: a 32-char lowercase hex string (e.g. `python -c "import secrets; print(secrets.token_hex(16))"`) or any random alphanumeric of similar length. Treat it like an API key; do not commit it. 2. **Configure SEOMonster** by setting `SEO_MCP_INDEXNOW_KEY` to that string (or use the `.mcpb` configuration form; the field is marked sensitive and lands in the OS keychain). 3. **Host the verification file** at `https:///.txt`. The file body MUST be **exactly** the key string with no trailing newline, no BOM, no extra whitespace, no HTML wrapper. The Content-Type should be `text/plain`. Confirm with `curl -i https:///.txt` before moving on; the response body must be byte-identical to the key. 4. **(Optional)** Set `SEO_MCP_INDEXNOW_KEY_LOCATION` if the verification file lives at a non-standard URL (some CDNs rewrite `/key.txt` paths). The default location is `https:///.txt` derived from the URLs you submit, so you usually do not need this. #### Same-host constraint Every URL submitted in one `indexnow_submit` or `indexnow_bulk_submit` call must share the same host as the verification file. Mixed-host batches are rejected by IndexNow with HTTP 422; `indexnow_bulk_submit` enforces this client-side and returns `INVALID_INPUT` before any network call when it detects mixed hosts. If you have multiple hosts, host a verification file per host and either make separate calls per host or override `SEO_MCP_INDEXNOW_KEY_LOCATION` per call (the tool does not currently expose per-call override; set distinct env values per session). #### Common errors | Symptom | Likely cause | |---|---| | `AUTH_INVALID` from `indexnow_submit` | Engines could not fetch `https:///.txt`. Confirm the file returns HTTP 200 with the exact key as the body | | `INVALID_INPUT` from `indexnow_bulk_submit` mentioning mixed hosts | URL list spans multiple hosts; split into per-host batches | | `RATE_LIMITED` | Hit IndexNow's per-host rate cap. Wait before retrying | ### Verify your setup After configuring, call `system_status` to see what is detected. Call it with `{"probe": true}` to make one cheap live request per configured service and confirm the credentials actually work (GSC lists properties, GA4 runs a 1-row report against the default property, Cloudflare lists one zone, PSI pings the endpoint). With `probe` off (the default) it does a config-only check and makes no network calls. ## Destructive mode Cache purges affect every visitor, so they are off by default. Set `SEO_MCP_ALLOW_DESTRUCTIVE=true` to enable `cf_purge_cache` and `cf_purge_cache_all`. While off, those tools return `DESTRUCTIVE_DISABLED` and make no network call. `cf_purge_cache_all` (purge the whole zone) carries an extra safeguard: it requires a `confirm` argument equal to the resolved zone hostname. A missing or mismatched `confirm` returns `CONFIRM_REQUIRED` and issues no purge. The two GSC writes (`gsc_submit_sitemap`, `gsc_request_indexing`) are **not** gated; they are routine, low-blast-radius SEO tasks. ## Configuration Resolution is environment-first, with a TOML file fallback. Environment always wins. The config file is normally written for you by `seo-monster setup` (with `0600` permissions); you can also write it by hand or set the env vars below. | Env var | Service | Purpose | |----------------------------------|---------|--------------------------------------------------| | `SEO_MCP_GOOGLE_OAUTH_CLIENT` | Google | OAuth client-secrets JSON path (recommended). | | `SEO_MCP_GOOGLE_TOKEN` | Google | Writable cached-token path (OAuth). | | `SEO_MCP_GOOGLE_CREDENTIALS` | Google | Service-account key path (alternative). | | `GOOGLE_APPLICATION_CREDENTIALS` | Google | Standard service-account fallback. | | `SEO_MCP_GSC_DEFAULT_SITE` | GSC | Default property, e.g. `sc-domain:example.com`. | | `SEO_MCP_GA4_PROPERTY_ID` | GA4 | Default property, e.g. `properties/123456789`. | | `SEO_MCP_DATA_STATE` | GSC | `all` (default) or `final`. | | `PSI_API_KEY` | PSI | PageSpeed Insights API key (optional). | | `CF_API_TOKEN` | CF | Cloudflare API token. | | `CF_ZONE` | CF | Default zone hostname. | | `SEO_MCP_INDEXNOW_KEY` | IndexNow| Shared key for the IndexNow tools (sensitive). | | `SEO_MCP_INDEXNOW_KEY_LOCATION` | IndexNow| Override default key-file URL (optional). | | `SEO_MCP_ALLOW_DESTRUCTIVE` | all | `true` enables cache-purge tools. Default off. | | `SEO_MCP_CONFIG` | all | Path to the TOML config file. | | `DATAFORSEO_LOGIN` / `DATAFORSEO_PASSWORD` | DataForSEO | Optional (v0.9): SERP/PAA, keyword volume/difficulty/intent, competitor gap, Google AIO. | | `OPENPAGERANK_API_KEY` | Open PageRank | Optional (v0.9): free competitor domain authority. | | `PERPLEXITY_API_KEY` / `OPENAI_API_KEY` / `ANTHROPIC_API_KEY` / `GEMINI_API_KEY` | AI engines | Optional (v0.9): engines for `ai_citation_track` (any subset). | | `GOOGLE_ADS_DEVELOPER_TOKEN` / `GOOGLE_ADS_CUSTOMER_ID` | Google Ads | Optional (v0.9): volume alt to DataForSEO (needs adwords-scope consent). | Config file fallback at `~/.config/seo-mcp/config.toml` (or `SEO_MCP_CONFIG`): ```toml [google] oauth_client = "/Users/me/.config/seo-mcp/client_secret.json" token = "/Users/me/.config/seo-mcp/token.json" # credentials = "/Users/me/.config/seo-mcp/sa.json" # service-account alternative [gsc] default_site = "sc-domain:example.com" data_state = "all" [ga4] property_id = "properties/123456789" [psi] api_key = "AIza..." [cloudflare] api_token = "..." zone = "example.com" [server] allow_destructive = false # Optional v0.9 providers (discovery + AI/GEO). The free GSC/GA4/HTTP core # works without any of these; each tool degrades gracefully when unset. [dataforseo] # login = "..." # password = "..." [openpagerank] # api_key = "..." [ai_engines] # perplexity = "..." # openai = "..." # anthropic = "..." # gemini = "..." [google_ads] # developer_token = "..." # volume alt to DataForSEO; needs adwords-scope OAuth # customer_id = "..." ``` ## Result envelope Every tool returns the same shape. On success: ```json { "ok": true, "data": { /* tool-specific */ }, "error": null } ``` On failure: ```json { "ok": false, "data": null, "error": { "code": "AUTH_MISSING", "service": "gsc", "message": "No Google credentials found for Search Console.", "remediation": "Configure OAuth ... or a service-account key. See README > Auth.", "docs_url": "https://seomonster.avansaber.com#auth", "details": null } } ``` Error codes: | Code | Meaning | |------------------------|---------------------------------------------------------------| | `AUTH_MISSING` | No credential configured for the service. | | `AUTH_INVALID` | Credential present but rejected (401/403, bad key, expired). | | `SCOPE_INSUFFICIENT` | Token lacks the scope this tool needs. | | `DESTRUCTIVE_DISABLED` | A cache-purge tool was called with destructive mode off. | | `CONFIRM_REQUIRED` | `cf_purge_cache_all` called without a matching `confirm`. | | `NOT_FOUND` | Site / property / zone / record not found or not visible. | | `INVALID_INPUT` | Argument failed validation (bad date, missing required arg). | | `RATE_LIMITED` | Upstream 429. | | `SERVICE_DISABLED` | A Google Cloud API is not enabled; `details` has the activation URL. | | `UPSTREAM_ERROR` | Any other non-2xx from an upstream API. | ## Development ```sh git clone https://github.com/avansaber/seo-monster cd seo-monster uv venv && uv pip install -e ".[dev]" uv run pytest # offline test suite uv run seo-monster # run the server over stdio uv run seo-monster auth # one-time OAuth consent (or `uv run seo-mcp auth`) ``` The package exposes two console-script aliases: `seo-monster` (canonical, matches the PyPI distribution) and `seo-mcp` (a v0.1.x dev alias kept for back-compat). Both invoke the same entry point. As of v0.2.0, invoking the server via `seo-mcp` emits a one-line stderr deprecation notice; nothing on stdout, so the MCP protocol channel is unaffected. Production configs should use `seo-monster`; the alias will be removed in a future major release. Tests are fully offline: they mock at the client layer, so no network and no credentials are needed to run them. > **Server identity note.** Some MCP host UIs display the server name as > `seo-mcp` and the version as the `mcp` SDK version (e.g. `1.27.1`). The > server-name string is the value we passed to `Server("seo-mcp")` and is kept > stable for back-compat; the version readout is a quirk of the SDK > (`create_initialization_options()` does not propagate the package version). > The package's real version is in `pyproject.toml` and `seo_mcp.__version__`. ## Changelog Release-by-release notes, including the validation checks each version's external testing pass should cover, live in [CHANGELOG.md](CHANGELOG.md). ## Privacy SEOMonster runs entirely on your machine and talks only to the upstream APIs you configure. The maintainers do not see any of your data, credentials, queries, or tool calls. See [PRIVACY.md](PRIVACY.md) for the full statement. ## License MIT. See [LICENSE](LICENSE).