---
source_url: https://aws.amazon.com/startups/learn/defining-your-startups-target-audience
title: "Defining your startup's target audience"
---

## Defining your startup's target audience

From demographics to empathy, learn how to truly connect with your audience. Gain a competitive edge by uncovering the 'why' behind their purchasing decisions.

---

**Note:** This page primarily contains video content that cannot be rendered in markdown format. The video player is embedded on the original page at [startups.aws/startups/learn/defining-your-startups-target-audience](https://startups.aws/startups/learn/defining-your-startups-target-audience).

## Overview

From demographics to empathy, learn how to truly connect with your audience. Gain a competitive edge by uncovering the 'why' behind their purchasing decisions.

---

_Source: [AWS Startups](https://startups.aws)_