---
source_url: https://aws.amazon.com/startups/learn/auth-management
title: "Week 3: Authentication and Customer Management"
---

## Week 3: Authentication and Customer Management

Protecting your users' trust is paramount. Join us as we unveil the complexities of authentication and customer data management, often hidden like the bulk of an iceberg. Learn why robust security is essential for building a thriving startup.

---

## Course Details

### 1. Introduction: Authentication and Customer Management

- **Duration:** 6 mins

### 2. Top Authentication and Customer Management Practices

- **Duration:** 14 mins

### 3. Common Security Use Cases

- **Duration:** 4 mins

### 4. Services for a Secure Startup

- **Duration:** 4 mins

### 5. Key Takeaways

- **Duration:** 2 mins

---

## Related Learning Paths

### [Week 2: Building your backend](/startups/learn/building-your-backend)

A robust backend is the backbone of any successful application. This introduction sets the stage for understanding the critical elements of backend architecture. You'll learn why strategic planning is essential and discover the diverse compute options available on AWS.

### [Week 4: Managing customer interactions](/startups/learn/managing-customer-interactions)

Growth is great, but it shouldn't come at the cost of customer experience. Discover how to expand your reach without losing that personal touch.

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## Navigation

- [Learn](/startups/learn) - Learning resources
- [View all learning paths](/startups/learn/paths)