---
source_url: https://aws.amazon.com/startups/learn/managing-customer-interactions
title: "Week 4: Managing Customer Interactions"
---

## Week 4: Managing Customer Interactions

> Growth is great, but it shouldn't come at the cost of customer experience. Discover how to expand your reach without losing that personal touch.

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## Course Details

This learning path contains 6 lessons covering customer interaction management for startups:

### Lessons

1. **Introduction: Managing Customer Interactions** (2 mins)
2. **Customer Empathy** (7 mins)
3. **Do You Have This Problem?** (2 mins)
4. **Scaling Customer Interactions** (13 mins)
5. **Capturing Customer Feedback** (3 mins)
6. **Key Takeaways** (2 mins)

**Total estimated time:** ~29 minutes

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## Related Learning Paths

### [Week 3: Authentication and Customer Management](/startups/learn/auth-management)

Protecting your users' trust is paramount. Join us as we unveil the complexities of authentication and customer data management, often hidden like the bulk of an iceberg. Learn why robust security is essential for building a thriving startup.

### [Week 5: Building Scalable Distributed Architecture](/startups/learn/building-scalable-distributed-architecture)

Ready to build a scalable architecture that can handle explosive growth? Let's dive in. We'll explore the foundational concepts that will transform your startup from a promising idea into a robust, scalable powerhouse.

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## Start Learning

Enroll for free to access the full course content.

- [View all learning paths](/startups/learn/paths)
- [AWS Startups Home](/startups)