---
source_url: https://aws.amazon.com/startups/learn/understanding-your-customers
title: "Week 1: Understanding Your Customers"
---

## Week 1: Understanding Your Customers

A deep understanding of your customers is the foundation for building a sustainable and profitable model. By understanding their world, addressing their needs, and staying agile, you're setting your startup up for extraordinary success.

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## Course Details

This learning path consists of 8 lessons covering key concepts for understanding your customers:

| # | Lesson                                     | Duration |
| - | ------------------------------------------ | -------- |
| 1 | Introduction: Understanding Your Customers | 7 mins   |
| 2 | The Product Use Case Map                   | 2 mins   |
| 3 | The Customer Persona                       | 5 mins   |
| 4 | The Job-to-Be-Done                         | 6 mins   |
| 5 | Unique Value Propositions                  | 3 mins   |
| 6 | The Product Use Case Map Revisited         | 7 mins   |
| 7 | Evolving Your Product Use Cases            | 2 mins   |
| 8 | Key Takeaways                              | 3 mins   |

**Total Duration:** ~35 minutes

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## Related Learning Paths

- [Week 1: Building your frontend](/startups/learn/building-your-frontend) - Front-end development is the face of your product: the first impression that can make or break user experience. Join us as we dive into the fast-paced world of front-end development, where the right choices can transform a good product into a great one.

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## Additional Resources

- [View all learning paths](/startups/learn/paths)
- [AWS Startups Home](/startups)
- [AWS Startups Learn](/startups/learn)