Shipping, Orders, And Taxes

Just because you have a website, doesn't mean you'll magically start making money. The upside of Advertising is that you can hit the ground running. Two of the biggest players are Google AdWords and Facebook Advertising. The main downside of Advertising Is that you have to spend money to get people to your site. CoA refers to the cost of getting someone to make a purchase. CLV is an estimate for how much profit you will make from each customer. The easiest ways to increase Customer Lifetime Value is to encourage people to come back to your store. There are three really good ways to remind people that you exist and that they should come back, social media, newsletters and marketing automation. Price anchoring this psychological tool takes advantage of cognitive biases that people have.