# The Bootstrapped WISP Playbook — Free Sample
### Chapter 1: Size your market before you buy anything

This is a free excerpt from the full WISP Launch Kit. The full bundle includes the complete playbook (9 sections covering equipment, pricing, onboarding, monitoring, billing, growth, and a 90-day launch plan), a ready-to-edit customer service agreement, an install checklist, and a pricing calculator.

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Before spending a single dollar on hardware, answer these on paper:

- **How many rooftops/windows can plausibly see your tower or access point?** Walk or drive the area and note line-of-sight obstructions (trees grow, buildings get built — assume conditions worsen over time, not improve).
- **What are people currently paying, and how unhappy are they?** Talk to 15–20 potential customers before buying gear. Ask what they pay now, what they hate about it, and what they'd pay for something better. This is free market research most people skip.
- **What's your realistic customer mix?** Residential (steady, low monthly ARPU, wants reliability), local business (higher ARPU, wants uptime SLAs), short-stay/tourist (highest ARPU per day, but seasonal and needs a frictionless payment method — day passes, not contracts).

Rule of thumb from the field: you need line-of-sight to at least 30–40 realistic rooftops within your first access point's range to make the first tower financially worth climbing.

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**Want the rest?** Get the full playbook + templates + pricing calculator in the WISP Launch Kit.