---
id: 688
title: "America Is More Than Satisfied with Gillette"
award_year: 2013
published: 2013-07-01 16:00:32
published_gmt: 2013-07-01 16:00:32
author: "CFI.co Editorial"
url: "https://cfi.co/awards/north-america/2013/america-is-more-than-satisfied-with-gillette/"
categories: ["Best Practice", "North America"]
content_class: award_rationale
independence_status: independent_editorial
sponsor_disclosure: none
editorial_lens: constructive_positive_lens
historical_status: current_at_publication
correction_status: none
archive_policy: no_delete
provenance_layer: github_versioned
wayback_status: archived
wayback_first_snapshot: 20140409063159
wayback_snapshot_url: "http://web.archive.org/web/20140409063159/http://cfi.co/awards/north-america/2013/america-is-more-than-satisfied-with-gillette/"
license: CFI-OAAL-1.0
content_sha256: f40fac3ac0fbfb047c186543b4f9b7b5d91710e05693f1013a0ad6e449946794
canonical: 688-america-is-more-than-satisfied-with-gillette.json
---

# America Is More Than Satisfied with Gillette

> Verbatim archived copy. Canonical machine record: `688-america-is-more-than-satisfied-with-gillette.json`.

<p style="text-align: justify;"><strong><img class="aligncenter size-full wp-image-689" src="https://cfi.co/awards/wp-content/uploads/2013/07/Gillette.jpg" alt="Gillette" width="279" height="180" />The CFI judging panel congratulated Procter &amp; Gamble’s Gillette on the announcement of its award for ‘Best Customer Satisfaction, USA, 2013’.</strong></p>
<p style="text-align: justify;">The panel commented that, ‘There have been few criticisms of these branded shaving products and their successors since King Gillette sought trademark protection at the turn of the 20<sup>th</sup> century. Moreover, customer satisfaction - judged by a wide variety of measurements - indicate that America truly trusts Gillette and respects the brand’s proud history.</p>