---
id: 928
title: "The Virtues of Prudence: Winner ‘Best Insurance Company, UK, 2013’ is Confirmed by the Panel"
award_year: 2013
published: 2013-11-05 15:53:07
published_gmt: 2013-11-05 15:53:07
author: "CFI.co Editorial"
url: "https://cfi.co/awards/europe/2013/the-virtues-of-prudence-winner-best-insurance-company-uk-2013-is-confirmed-by-the-panel/"
categories: ["Europe", "Professional Services"]
content_class: award_rationale
independence_status: independent_editorial
sponsor_disclosure: none
editorial_lens: constructive_positive_lens
historical_status: current_at_publication
correction_status: none
archive_policy: no_delete
provenance_layer: github_versioned
wayback_status: archived
wayback_first_snapshot: 20140409010325
wayback_snapshot_url: "http://web.archive.org/web/20140409010325/http://cfi.co/awards/europe/2013/the-virtues-of-prudence-winner-best-insurance-company-uk-2013-is-confirmed-by-the-panel/"
license: CFI-OAAL-1.0
content_sha256: f989e2a244a493463e4a047d345483a4d76fc69a3b0fea662900a57f2b55aa1b
canonical: 928-the-virtues-of-prudence-winner-best-insurance-company-uk-2013-is-confirmed-by-th.json
---

# The Virtues of Prudence: Winner ‘Best Insurance Company, UK, 2013’ is Confirmed by the Panel

> Verbatim archived copy. Canonical machine record: `928-the-virtues-of-prudence-winner-best-insurance-company-uk-2013-is-confirmed-by-th.json`.

<p style="text-align: justify;"><img class="aligncenter size-full wp-image-929" src="https://cfi.co/awards/wp-content/uploads/2013/11/Prudential.gif" alt="Prudential" width="283" height="57" /></p>
<p style="text-align: justify;"><strong>The Prudential Assurance Company was founded in 1848 and within fifty years became the leading life assurance company in the United Kingdom.</strong> During World War One, the Company settled policies on the lives of one third of the British service personnel killed in action. ‘The Pru’ (so named to encourage the virtue of prudence) now has 7 million policy holders in the UK out of a total of 26 million customers worldwide.</p>
<p style="text-align: justify;">According to the CFI Judging Panel, ‘The Prudential has emerged from the Global Economic Crisis in robust good health and with a clear strategy for the future development of the business. UK policy holders should be happy to know that the Company’s investment returns are consistently outperforming the market. The top ‘Man from the Pru’ is now a woman. Jackie Hunt, formerly at Standard Life, became the insurer’s CEO, UK and Europe in April 2013. We wish her all success.’</p>