---
id: 6318
title: "Groupe Afflelou: Best Optical Retail Chain Europe 2018"
award_year: 2018
published: 2018-11-19 12:35:43
published_gmt: 2018-11-19 12:35:43
author: "CFI.co Editorial"
url: "https://cfi.co/awards/europe/2018/groupe-afflelou-best-optical-retail-chain-europe-2018/"
categories: ["Customer Satisfaction", "Europe"]
content_class: award_rationale
independence_status: independent_editorial
sponsor_disclosure: none
editorial_lens: constructive_positive_lens
historical_status: current_at_publication
correction_status: none
archive_policy: no_delete
provenance_layer: github_versioned
wayback_status: archived
wayback_first_snapshot: 20190723005529
wayback_snapshot_url: "http://web.archive.org/web/20190723005529/https://cfi.co/awards/europe/2018/groupe-afflelou-best-optical-retail-chain-europe-2018/"
license: CFI-OAAL-1.0
content_sha256: 309adac0776157e819c5dd89e6887308055869fcb23160c8d265f369cd2f283c
canonical: 6318-groupe-afflelou-best-optical-retail-chain-europe-2018.json
---

# Groupe Afflelou: Best Optical Retail Chain Europe 2018

> Verbatim archived copy. Canonical machine record: `6318-groupe-afflelou-best-optical-retail-chain-europe-2018.json`.

[caption id="attachment_6319" align="aligncenter" width="1000"]<img class="size-full wp-image-6319" src="https://cfi.co/awards/wp-content/uploads/2018/11/Afflelou.jpg" alt="" width="1000" height="617" /> <strong>Didier Pascual</strong>, Afflelou Group CEO in Paris HQ[/caption]
<p style="text-align: justify;"><strong>Pardon the puns, but these eyesight experts with insightful innovation and a clear focus on marketing set the standard for fashion-forward eyewear.</strong> For Groupe Afflelou, the quality of its products is a point of pride, providing customers with a standard three-year warranty instead of the two years required under European law. Afflelou thrives on innovation, introducing the first “buy one, get one free” offer 20 years ago. The company has worked tirelessly and consistently to make prescription eyewear accessible as well as stylish. They also introduced innovation in optics such as a subscription service: customers pay a monthly fee and can update their lenses as their vision changes. With retail locations in 18 countries – including several in Europe, Asia, Africa, and Latin America – and a strong global digital retail network, the company has increased its market share despite a dip in the overall market. For its expansive global reach and its long-standing commitment to meeting, and exceeding, customer needs, the CFI.co judging panel names Groupe Afflelou as the Best Optical Retail Chain Europe 2018.</p>