---
id: 5315
title: "Preference Pass: Tourism Tech Innovator of The Year - Mexico 2019"
award_year: 2019
published: 2019-01-01 14:42:22
published_gmt: 2019-01-01 14:42:22
author: "CFI.co Editorial"
url: "https://cfi.co/awards/front/2019/preference-pass-best-travel-savings-franchise-global-2019/"
categories: []
content_class: award_rationale
independence_status: independent_editorial
sponsor_disclosure: none
editorial_lens: constructive_positive_lens
historical_status: current_at_publication
correction_status: none
archive_policy: no_delete
provenance_layer: github_versioned
wayback_status: archived
wayback_first_snapshot: 20190818132107
wayback_snapshot_url: "http://web.archive.org/web/20190818132107/https://cfi.co/awards/front/2019/preference-pass-best-travel-savings-franchise-global-2019/"
license: CFI-OAAL-1.0
content_sha256: abac0413159d0e043778787243f6544fc084ecb49ed0eb69ffb3091bd48a822e
canonical: 5315-preference-pass-best-travel-savings-franchise-global-2019.json
---

# Preference Pass: Tourism Tech Innovator of The Year - Mexico 2019

> Verbatim archived copy. Canonical machine record: `5315-preference-pass-best-travel-savings-franchise-global-2019.json`.

<img class="aligncenter wp-image-5316 size-medium" src="https://cfi.co/awards/wp-content/uploads/2018/02/PreferencePass-300x300.jpg" alt="" width="300" height="300" />
<p style="text-align: justify;"><strong>The marketing focus of Preference Pass has been to create a generic and customisable product enabling the company to sell similar products globally whilst shaping an environment which allows for bespoke branding for resorts to present as an exclusive offer to their guests. This approach has been very well received by resorts and hotels and has enabled the company to create unique tours and activity packages. These offers maintain the same philosophy but are built knowing the specific characteristics of the resort’s customers. The resort market these offers directly to customers at check in or before.</strong></p>
<p style="text-align: justify;">The benefits to the resorts are increased customer satisfaction, significant cost savings, and an opportunity for the business to generate a new source of income.</p>
<p style="text-align: justify;">Preference Pass plans to create new markets in 2019 such as the yet uncovered regions of the Mexican Caribbean and other important tourist destinations in the country. Regions will be set up in a franchise format, ensuring that a local partner, who has both contacts and expertise, develops the business, using the tools and knowledge Preference Pass has acquired to date. The company plans on starting its international expansion in 2019, targeting the Caribbean and the main tourist destinations of South America, before going global.</p>