Consumers are becoming increasingly aware that the food they consume has a major impact on the climate and that beef products can result in high greenhouse gas emissions. Truly responsible companies are going beyond the environmental targets set in the Paris Climate Agreement. Max Burger is one such company. Sustainability is part of the company’s DNA and Max Burger is striving to make its 130 outlets part of the solution rather than part of the problem, giving consumers an opportunity to continue using a service they enjoy whilst protecting the environment. The company has demonstrated how a burger-focussed fast food chain can become climate positive whilst maintaining excellent profitability. To achieve this positive impact the company has taken a holistic approach to sustainability and engaged leading experts to help ensure best practice and analysis. Max Burger is not simply offsetting its emissions, the company is actively reducing its environmental footprint and clearly giving consumers the information they need to change their behaviour when making menu choices. Max Burger is well on its way to attain its corporate target of making every second meal vegetarian by 2022. The CFI.co judging panel feels that Max Burger should be considered a role model for the fast food industry. The judges are delighted to declare Max Burger winner of the Best Sustainable Restaurant Chain Europe 2018 Award.