Exchange-Traded Funds (ETFs) were first introduced in American financial markets. Lyxor Asset Management has paved the way for their potential to be exploited in Europe. Lyxor pioneered the use of ETFs as an investment tool when the market was still in its infancy, launching the CAC 40 ETF in 2001. Lyxor Asset Management serves institutional clients such as banks, pension funds, and insurance companies, as well as private customers. The firm’s wide range of ETFs facilitates clients’ access to global markets, and offers extra layers of investment protection. It also offers off-the-beaten-track opportunities for diversification. The Lyxor ETF exposure range spans all asset classes (equities, fixed income, commodities), many geographies, sectors and strategies — including Smart Beta or ESG themes. Lyxor protection strategies can help hedge against inflation and currency fluctuation risks, insulate against rising interest rates, and protect against short-term losses. Clients can choose diversifiers for their portfolios among commodities or across diverse sectors — including robotics and artificial intelligence, real estate, and infrastructure. True to its pioneering spirit, Lyxor was one of the first ETF provider to offer ETFs including environmental, social, and governance (ESG) criteria. It continues its decade-long track record of supporting sustainability, driving the market with nine ESG ETFs — the only provider in Europe to offer four funds aligned to the UN’s Sustainable Development Goals (clean water and energy, climate action, and gender equality). Innovation fuels the firm, which has more than 220 exchange-traded funds on offer and assets worth €65bn under management as of February 2019. The CFI.co judging panel commends the company for its market-shaping role, and recognises Lyxor Asset Management as the winner of the 2019 award for Best ETF Investment Manager (Europe).