Measuring up to modern standards of sustainability is an opportunity to do good and represents sound business thinking. The family-owned Grieg Group has a distinguished maritime history stretching back to 1884, and the world-wide business is still guided by key shared values. The core business today ranges from shipping and logistics to investments and seafood. The group welcomed the opportunity to revise its business strategy based on the UN Sustainable Development Goals (SDGs) and has targeted five goals where it can affect the most change. The Grieg Group considers its people as its strongest asset and ensures their professional growth through continuous lifelong learning support. It has cultivated a diverse team of professionals and strives for gender parity across all levels of employment. The group has begun a self-assessment with the aim to become a top-three industry performer in diversity and gender equality. The Grieg Group envisions a zero-effluent future to support climate action and promote maritime biodiversity. The group fosters industry innovation through partnerships for collaboration in order to reach our common goal of restoring the ocean. The Grieg Group also tracks its progress on three additional SDGs: decent work and economic growth; peace, justice, and strong institutions; and partnerships for the goals. The Grieg Foundation, which owns 25 percent of the group, supports children’s programmes, cultural activities, and medical and environmental research. The CFI.co judging panel sees a purpose-driven company that has pledged to deliver bold solutions that are both sustainable and profitable. The judges applaud the ambition and name Grieg Group as winner of the 2019 award for Best Maritime Sustainability Strategy (Europe).