Environmental social governance has become a mainstream corporate concern for investors and consumers are increasingly conscientious about the companies they support. Over the past two decades, MullenLowe salt has helped some of the world's biggest businesses implement purpose-driven change and establish a positive corporate culture. The company specialises in marketing and communications and promises to "make the complex simple and the simple compelling". MullenLowe salt helps companies articulate their mission and identify social and sustainability programmes that fit the brand and business model. Mullenlowe salt achieved B-Corp certification in 2015 with a commitment to balance purpose and profit. lt takes care of its team and prioritises employees' wellbeing, mental health and development. lt welcomes the United Nations' Sustainable Development Goals, which have raised awareness of challenges such as climate change and set adaptation guidelines for businesses. MullenLowe salt calls for a universal standard to assess sustainability performance. The company joined the Mullenlowe Group just after it underwent a corporate rebranding and adopted their logo - a Challenger Octopus wearing boxing gloves - to highlight its bundled offering for a global network of more than 6,4000 employees, 90 offices, four subsidiaries and 65 global markets. The CFl.co judging Panel applauds the bold progress of MullenLowe salt, the 2020 winner of the award for Best Sustainability Strategy Adviser (UK).