Over the past 45 years, Eqdom Maroc has earned a reputation as a pioneer of inclusivity in consumer finance. It is a longstanding and trusted financial partner to Moroccans from all walks of life, including civil servants, pensioners and entrepreneurs. The company solidified its position as a consumer finance specialist by filling a gap created by the onerous credit requirements of traditional banks, which tend to focus more on balance sheets and business plans than on people and potential. The sector has good liquidity and high growth, and empowering clients is the cornerstone of the Eqdom ethos. It puts their needs and development at the centre of operations. The company’s two key business lines are personal and vehicle loans. Recent initiatives underline Eqdom’s determination to provide value-added services that promote financial inclusivity. It has extended car loans to people without a banking history – or even an account. It has mobilised a strategic network of branches to connect with rural communities and finance utility vehicle purchases for farmers. It goes beyond consumer credit solutions to support financial education across Morocco. The scope and range of its services continue to expand, with a dedicated workforce of more than 300 employees. Half the team is concentrated at the Casablanca headquarters, with the other members spread across the branch network. Eqdom Maroc earns kudos for team diversity and company-wide gender parity, even at senior management level. The CFI.co judging panel applauds the company’s forward momentum, and declares Eqdom Maroc as the 2020 winner of the award for Best Inclusive Consumer Finance (North Africa).